‘We Deliver:’ OOH Communicates Critical Messages (OAAA)

A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most OOH ads promote local business, and most of those are considered “small businesses. […]