The nature of direct view LED is that it is not really constrained by dimensional limits. A video wall can be the size and shape it needs to be. […]
Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. […]
[…]
As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. […]
In the days leading up to the Super Bowl, many companies have been competing to win the brand sweepstakes. With Super Bowl commercials becoming increasingly cost-prohibitive (ads in this year’s game cost $5.6 million per 30 seconds), many advertisers want to find other ways to build excitement around the game—and all the better if they shell out less money to do it. […]
The past few years, cannabis advertising has been a brave new world for marijuana sellers and advertising vendors alike, who up until the end of 2019 were still testing the waters on what’s legal, what isn’t, and when to toe the line. All that will change in 2020. […]
[…]
[…]
1. OOH Ad Revenue Grows While Other Media Fall. 2. […]
[…]
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. […]
[…]
[…]
Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. […]
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. […]
