16:9: Start Making Sense (Or the absurdity of your press releases [Ed.])
Emails from PR and marketing people drop endlessly into my various inboxes, all day, everyday, and it is unfortunate how much of what I get I can’t understand. It is far too rare that I get a press release or pitch that just says, very simply, this is what this is about, what it does and how it works, and why you and your readers should care. […]
Wed, Feb 19, 2020 at 11:23 PM