Editors’ Picks

OOH Advertising and Today’s Shift to Experiential Marketing (Billboard Insider)

According to a recent Freeman study, almost 60 percent of global CMOs consider brand experiences valuable for creating lasting relationships, and 90 percent think they drive more compelling engagement. Whether these brand encounters are events and real-world interactions or online engagements, OOH is often used to enhance consumer experiences. […]

billboardinsider.com
Fri, Jun 15, 2018 at 4:33 PM

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OOH Regulatory Roundup – Week of June 11th (Billboard Insider)

There was a lot of regulatory activity this week, so Insider highlights those that caught our eye. Seymour, Indiana – The city of Seymour is asking Lamar to take down four billboards on property the city wants to develop. Lamar, who owns the four double-faced structures has offered to remove the signs if the city allows them to put up a new two-sided digital billboard. […]

billboardinsider.com
Fri, Jun 15, 2018 at 4:31 PM

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Billups: How insourcing is changing the advertising landscape (Medium)

Brands are insourcing more digital and programmatic services, a trend that’s only going to continue. Concerns regarding transparency, speed-to-market and data integrity have forced brands to reconsider their existing marketing and media structures. As marketers grapple with the effects of fraud and high ad-tech costs on their media dollars, their trust in traditional media agencies has eroded. […]

medium.com
Fri, Jun 15, 2018 at 4:17 PM

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16:9: New, Unnamed Suitor Means RMG Networks May Not Go Private After All

It appears RMG Networks has a new suitor, a couple of months after the signage solutions company’s board chair did a  merger agreement to take the public company private, but left the door open for a third-party entity to make a “superior”  offer before this deal closes. […]

sixteen-nine.net
Fri, Jun 15, 2018 at 12:08 PM

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JCDecaux launches programmatic DOOH buying platform VIOOH, first in the UK and in the US

According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes. […]

ppc.land
Fri, Jun 15, 2018 at 7:53 AM

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LA Times: Digital billboards have nearly tripled along California freeways — and state officials are proposing more

Once a rare sight, electronic billboards that flash new ads every few seconds have sprouted up by the hundreds along California freeways in recent years, much to the alarm of environmentalists and traffic-safety experts. […]

latimes.com
Fri, Jun 15, 2018 at 7:02 AM

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How Billboards Are Challenging Online Advertising (ESRI)

OOH advertising—the category includes billboards, point-of-sale displays, bus/vehicle wraps, and street furniture (bus shelters, newsstand kiosks, city information panels)—is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. […]

esri.com
Thu, Jun 14, 2018 at 4:32 PM

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When autonomous vehicles are in, out-of-home advertising will be out (OOHToday)

It pains me to write or even think this, but it seems it is being etched in stone daily for the future. Andrew Bolwell, Chief Disrupter, HP, discusses the ‘ripple effect’ of self driving cars to the economy. His graph below, does not bode well for us. […]

oohtoday.com
Thu, Jun 14, 2018 at 4:31 PM

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What retailers should know before deploying digital signage (Retail Customer Experience)

A digital signage effort requires two big steps up front: mapping out a strategy and defining objectives. Both, according to industry experts, are critical for success — whether that success objective is more sales, greater consumer loyalty and brand awareness or all three and more. […]

retailcustomerexperience.com
Thu, Jun 14, 2018 at 4:30 PM

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How to deliver dynamic creative content to DOOH screens (DSToday)

By Dan Dawson, chief creative technology officer, Grand Visual Originally used in display advertising, dynamic creative is simply another term for "personalized content," where the content of an ad is matched to the active audience, condition or mindset. […]

digitalsignagetoday.com
Thu, Jun 14, 2018 at 4:28 PM

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Ads on Traffic Signs? No Way (Billboard Insider)

With traffic congestion and aging infrastructure, America faces an intriguing question: Should the government auction pieces of the public’s highways to pay for transportation? California is a focus of this national debate. Hungry for road money, it wants to sell advertising on official public traffic signs. […]

billboardinsider.com
Thu, Jun 14, 2018 at 4:24 PM

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New programmatic DOOH platform VIOOH “shakes up” the OOH advertising industry (MarTechSeries)

“The platform makes OOH inventory more accessible and attractive to advertisers and media agencies, at a time where a larger percentage of budgets are being spent online. To that extent, VIOOH is enabling data-driven media buying and programmatic trading in real time,” Conti continued. […]

martechseries.com
Thu, Jun 14, 2018 at 4:22 PM

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16:9: NEC’s Cool Projected Menu Board

I liked this nice concept NEC had at its booth last week at InfoComm – a menu wall using projection on a textured, wood surface. This is very different from a row of LCD menus set together in an array. In this case, a laser projector beamed the menu options on a dark wood feature wall. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 12:34 PM

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16:9: LED Pixel Pitch Is About Viewing Distance, AND Brightness

I thought this was an interesting way for a display company to show what pixel pitch differences mean, not only in the tightness of the image when seen from a distance (I was maybe 12-15 feet back) but also the brightness you get when you have more LEDs packed into a module. You can see the tightest pitch module is noticeably brighter. It also costs waaaaaay more than the one at the other end. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:30 AM

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16:9: LG Expands Its Range Of OLED Options

Just going back through my notes and pix from last week at InfoComm, and remembered how the focal point of LG’s big, impressive booth was OLED displays. The tech has been around for a while now, and LG continues to be the only major display company to drive organic displays as a commercial option. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:23 AM

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