JCDecaux launches programmatic DOOH buying platform VIOOH, first in the UK and in the US
According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes. […]
Fri, Jun 15, 2018 at 7:53 AM