Billups: How insourcing is changing the advertising landscape (Medium)
Brands are insourcing more digital and programmatic services, a trend that’s only going to continue. Concerns regarding transparency, speed-to-market and data integrity have forced brands to reconsider their existing marketing and media structures. As marketers grapple with the effects of fraud and high ad-tech costs on their media dollars, their trust in traditional media agencies has eroded. […]
Fri, Jun 15, 2018 at 4:17 PM