In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now pretty straightforward in the online world, but how do you put that into play when consumers aren’t in front of their computers? […]
Via HospitalityNet A Swiss company called Beekeeper is using a cross-platform blend of web, mobile and digital signage to inform and motivate back of house workers in a variety of industries, such as hospitality. The company recently announced a deal to provide its digital workforce platform for operational communications at SIXTY Hotels, a small luxury lodgings chain. […]
The possibilities for digital signage are endless. From train stations to motorways, in-store shopping, employee engagement and emergency announcements, digital displays are capable of creating atmospheres, invoking emotion and acting as an effective communications tool. […]
Absen LED displays are in use at three of the 12 stadiums which are hosting the World Cup games and were also present at the final draw of the four-yearly international competition. […]
The Port Authority of Barcelona has awarded SICE a two-year contract for ICON Multimedia to provide digital signage. Together with SICE ICON Multimedia will carry out the modernization of the digital signage of the Port of Barcelona. The port authority awarded SICE a two-year agreement to provide large format displays for dynamic digital communication using DENEVA’s software. […]
Basic digital signage advertising is old news. The future of the out-of-home ad industry will be found by connecting digital signage with other modern technologies. By linking digital signage with mobile and other online tools, such as, IoT, Big Data or Artificial Intelligence, it will fundamentally change the traditional way of doing business over the next few years. […]
BIA/Kelsey forecasts that US location-based ad spend will double in the next five years. Since nomenclature, local preferences, competitors, and buying habits vary widely from state-to-state and city-to-city, location-based advertising delivers better performance and deeper insights for marketers of all shapes and sizes. […]
Synaps Labs is a software and hardware platform that enables real-time targeted ads for digital out-of-home advertising, so brands can get their ads to a specific audience. Synaps Labs operates in Moscow on 13 digital billboards in partnership with Russ Outdoor, one of the leading European billboard operators. The co-founder is a recent MBA graduate from MIT. […]
As adland's finest prepares to descend to French Riviera, AdNews and APN Outdoor, the official Australian representative for Cannes Lions, have looked at what Australian work is being entered into the outdoor category at Cannes Lions in 2018. We previously asked Cannes Lions' Australian judges what they think makes a winning piece of outdoor work. […]
According to a recent Freeman study, almost 60 percent of global CMOs consider brand experiences valuable for creating lasting relationships, and 90 percent think they drive more compelling engagement. Whether these brand encounters are events and real-world interactions or online engagements, OOH is often used to enhance consumer experiences. […]
There was a lot of regulatory activity this week, so Insider highlights those that caught our eye. Seymour, Indiana – The city of Seymour is asking Lamar to take down four billboards on property the city wants to develop. Lamar, who owns the four double-faced structures has offered to remove the signs if the city allows them to put up a new two-sided digital billboard. […]
Brands are insourcing more digital and programmatic services, a trend that’s only going to continue. Concerns regarding transparency, speed-to-market and data integrity have forced brands to reconsider their existing marketing and media structures. As marketers grapple with the effects of fraud and high ad-tech costs on their media dollars, their trust in traditional media agencies has eroded. […]
It appears RMG Networks has a new suitor, a couple of months after the signage solutions company’s board chair did a merger agreement to take the public company private, but left the door open for a third-party entity to make a “superior” offer before this deal closes. […]
According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes. […]
Once a rare sight, electronic billboards that flash new ads every few seconds have sprouted up by the hundreds along California freeways in recent years, much to the alarm of environmentalists and traffic-safety experts. […]
