It’s been a bleak few months for high street stores. Closures from Marks and Spencer, Maplin and Toys R Us make boarded-up windows a common sight down British roads. Now adding to a retail wasteland, House of Fraser has announced plans to axe 31 shops and cut 6,000 jobs nationwide. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. Alongside presentations and workshops, the main focus of the conference is networking. […]
Direct-to-consumer (DTC) advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their ad spend away from the platform. […]
Eight out of 10 customers entered a store for the first time due to a digital sign catching their eye, according to a recent survey. Moreover, the digital signage hardware and software markets are growing quite quickly. […]
Dear Dan, I write in response to your recent article about the Out-of-Home (OOH) commercial model being broken. It’s rare that I’m prompted to respond to such pieces but I freely admit that your article touched a nerve – probably due to the sheer number of points you raise that I take umbrage with. […]
This release reflects a step forward on the currency’s evolution and demonstrates progress towards Route’s end goal of delivering spot level ratings for digital out of home ads by the end of 2020. […]
Stores can’t afford to be built on a model of anything other than retail sales – they’re just too expensive. A retailer is not investing in stores as a marketing expense. They don’t care about awareness in the aisle. […]
It appears FEPE attendees are battling with some of the same issues we have here in America. Those challenges are: Problems with automation/programmatic. Too many automated solutions offerings. […]
With an eye towards transforming the cinema media business beyond advertising to include adjacent experiential, gaming and commerce business lines, Screenvision Media—a national leader in cinema media and advertising—has been acquired by Abry Partners. The Boston-based media-focused private equity firm will take a controlling stake in the company. […]
When it comes to a QSR's effective implementation and ongoing use of digital signage, pre-deployment planning and execution are keys to success. Brand leadership must know going in that everybody's not often on the same page, with corporate personnel and franchisees typically at very different places when it comes to the acceptance, use and significance of this type of technology. […]
“I think this biggest issue with low interaction on touchscreens has to do with content and the “how does this help me” mentality of the consumer. “ IAN DALLIMORE. Director, Digital Innovation & Sales Strategy – Lamar Advertising Company. […]
New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. […]
Insiders take: Renewing the line allows Clear Channel Outdoor to turn to the much bigger task of refinancing the $2.5 billion in debt which expires in 2020. Here’s a snapshot of what’s due when. […]
Insider’s take: You need to have strong language in your leases making them binding on successors, heirs, administrators and assigns. Also, if your lease is silent on consent to assignment, the law in most states is that no landlord consent is required on an assignment of a lease. This will protect you from a future property owner who wants to void the lease. […]
