The investor base is quite different. The outdoor business is valued on asset value. As a matter of fact some of them are REITs…and the media business is a whole different set of investors. […]
In addition to high capex costs, the billboard business model does not provide the income sustainability warranted by other property sectors (due to the fluctuating ad-based business). This means some of the underlying assets owned by Outfront could be subject to uncontrollable risks (economic, governmental, and competitive), as well as declining revenues. […]
The all-cash deal for the sign located at Clybourn and Webster brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago. […]
Via Good e-Reader … E Ink keeps pushing the envelope on full-color signs – and a new version developed for the Japanese market is touted as low-power digital signage for retail. Good e-Reader has a post up about a pair of Japanese companies showing and testing what’s called an ACeP – or working Advanced Color E-Paper – display that does more than 32,000 colors. […]
Simtec Systems GmbH – DSE Booth Number 1747 Why do people going to DSE need to put your company on their Must See list of booths? Simtec Systems is showing its world new and innovative digital signage system called ScreenFLITE. Operators of malls, airports, casinos etc. can make use of the eye-catcher effect by the moving displays to transport their message. […]
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JCDecaux has launched AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry. Developed to offer advertisers and agencies standard metrics throughout the world, this unprecedented and innovative methodology has been designed in collaboration with Veltys, a company specialising in complex data analysis, processing and modelling. […]
Transport for London has promised to help brands win exemptions if they get caught up unfairly in the "unintended consequences" of its junk food advertising ban, which comes into effect on 25 February. […]
In the DOOH space, we are rich in data. While data aggregation and uniformity is still a challenge, especially with some campaigns using up to 15 separate data feeds, we have the benefit of permanent screen technology and can, therefore, build a data picture of the location, the changing conditions, and audiences. […]
Nearly 85 percent of financial institutions renovating or building a new branch plan to install digital signage, 65 percent are installing interactive experiences and 50 percent plan to use tablets in the branch, according to Codigo’s “Branch Transformation 2017” report. […]
Stadium occupancy is at record levels*; more females are in attendance; crowds are increasingly more diverse; and fans are getting younger. “Everyone is trying to attract a younger fan base” she says, and one way to appeal to this demographic is by having screens in a stadium as younger fans expect it. […]
Link Media Outdoor purchased the outdoor advertising assets of three Out of Home companies within Link’s existing footprint. The 3 are —Rainbow Recording Studios in Omaha, NE; Katie Outdoor Advertising in Monmouth, IL and Fairfield, IA; and certain #OOH advertising assets of Knapp Outdoor Displays in Savannah, MO. […]
Lamar Advertising (NASDAQ:LAMR) is 2.4% lower after its Q4 earnings, where it boosted funds from operations and revenues with the help of acquisitions. Revenues grew 7.4% as reported; as adjusted for acquisitions of markets from Fairway, it grew 5.6%. EBITDA rose 9.5% to $195.3M (and was up 6.4% on an acquisition-adjusted basis). […]
Most traditional channels expected to lose some market share. Out of home (OOH) continues to benefit from the integration of digital sites, especially in advanced markets. Digital out of home (DOOH) is expected to account for all of the 2.3% growth in OOH spend this year, as it already does in the UK. […]
Kitcast Inc. – DSE Booth Number 1443 Why do people going to DSE need to put your company on their Must See list of booths? Kitcast is the leading digital signage software provider for AppleTV. What’s your big marketing message to attendees, and what’s it all about? Kitcast is built for enterprise solutions. […]