Dan Dawson of DOOH ad tech firm Grand Visual on trends in DOOH advertising (MarTech Series)
In the DOOH space, we are rich in data. While data aggregation and uniformity is still a challenge, especially with some campaigns using up to 15 separate data feeds, we have the benefit of permanent screen technology and can, therefore, build a data picture of the location, the changing conditions, and audiences. […]
Thu, Feb 21, 2019 at 6:40 PM