WARC: Online ad spend shows signs of weakness beyond Google and Facebook, OOH up 2.3%
Most traditional channels expected to lose some market share. Out of home (OOH) continues to benefit from the integration of digital sites, especially in advanced markets. Digital out of home (DOOH) is expected to account for all of the 2.3% growth in OOH spend this year, as it already does in the UK. […]
Thu, Feb 21, 2019 at 4:56 PM