An ambitious project that was intended to generate new revenues for Denver’s airport, and showcase the innovative LED technology of Panasonic, has run into big problems less than two years after it was first switched on. […]
In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives consumer connections and engaging personal experiences. […]
Marketers are taking to smart digital billboards amid regulatory hurdles and limited inventory. In India, smart digital billboards or the digital out-of-home (DOOH) industry, worth Rs 100 crore, accounts for just 2% of the overall out-of-home (OOH) media industry. […]
Many companies are looking at using dynamic content, which responds directly to customers' needs. However, there is one big problem when creating dynamic content: how do you avoid creeping out the customer? No one wants to feel watched after all. […]
In the past, DOOH would be little more than taking a billboard image and importing it in a digital format. But now, DOOH can deliver content that responds to the audience directly. Two factors driving this expanding DOOH market are improved targeting and dynamic content. […]
LOS ANGELES— Factual, the location data company, today announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access and understand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. […]
Yes, the future is coming fast in out of home. Though you can’t expect a billboard to identify you by name anytime soon, you can expect a lot of other changes over the next few decades. Here are five things billboards will be able to do in the future. […]
15 People Moves and Promotions this Week. Richard Marcelo, HIRED, Content Manager, Digital OOH Traffic, Branded Cities, NYC. Previous- Clear Channel Outdoor, Digital Media Specialist, NYC, 8+ yrs. […]
Here’s how much the members of the board of directors of Lamar, Outfront and Clear Channel Outdoor made last year. Looks to Insider like there’s an inverse correlation between directors pay and outdoor company long term stock performance. […]
Here’s a list of who makes what at Lamar, Outfront and Clear Channel Outdoor based on each company’s SEC filings. We’ve juxtaposed executive compensation against each company’s yearly and 5 year change in stock price. […]
Creative OOH Executions which came to our attention last week. UWA campaign on Lamar digital billboards. Simple, effective Digital OOH message capitalizing on the advantage of affordable, changeable, always fresh copy. […]
At issue is that Ilonah’s company who got approval to construct the biggest LED advertising board in the world has literally ran into a brick wall as the authorities at the Federal Capital Territory (FCT) allegedly working on the orders of the FCT Minister have aborted the contract. Expectedly, Mr. […]
The Canadian Civil Liberties Association fears Toronto will become “Google’s lab rat.” The Canadian Civil Liberties Association (CCLA) is suing three levels of government and Waterfront Toronto, a publicly-funded organization, over a planned smart neighborhood in Quayside. […]
InfoComm is less than a couple of months out and I have sorted out my air, hotel and press registration, which means I can now start to look at why I am going and what I will see that I have not already seen this year at NRF, ISE, ShopTalk and DSE. Probably not much, but I tend to have more time to poke around at this event than, certainly, DSE. […]
“There has been consolidation in the Australian market, which will increase competition in the out-of-home advertising market and could lead to yield compression,” the report said. […]