Note the consensus among the judges in the video, how Out-of-Home was a clear leader. Give it a look. […]
The digitization of traditional poster sites is contributing to the healthy growth of the "Out of Home" advertising sector, says Aidan Neill the co-founder of Bitposter. There are other reasons too... […]
There’s great turmoil in the big agency business. Clients are taking over some roles from agencies. We need to be able to go directly to them….The change is happening locally. […]
Whilst we won’t know until it happens, the most likely scenario is that Google will choose to own software rather than hardware, as it has done with its Android offering in the past. Such an approach would be preferable for the industry, dampening the threat of a ‘walled garden’ and allowing media owners to maintain the standard of their industry. […]
Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs will allow the 5,400 stores to display enterprise-wide and tailor-made content and promotions from a single access point, according to a company press release. […]
McDonald’s and the Met Office icons. 2018 has been an unpredictable year for weather, with the UK going from snow to scorching heat in the space of just a few months. We couldn’t shut up about it, naturally, which is why brands couldn’t help but join in. […]
Insider checked in with several Outdoor companies with operations in North and South Carolina. Hal Stevenson at Grace Outdoor was feeling very blessed as the impact of the store was minimal for the Company. Claude Dicks at Allison Outdoor says all is good at their company. […]
The QSR giant is using big data and artificial intelligence (AI) to drive sales on menu boards and the self-ordering kiosks that are showing up in many stores. […]
Verve’s patented real-time location intelligence on 260M devices —covering ~90% of US households — and the foot traffic and longitudinal movement insights that relate the people behind these devices to places and purpose enable advertisers to pinpoint ideal segments to drive their business with proprietary Verve Activate™ audiences. […]
The expansion gives the company 24 digital billboard faces within the Las Vegas market to complement its traditional static inventory. This most recent purchase completed LVB’s acquisition of Las Vegas-based Resort Media Partners’ billboard assets and solidified LVB as Nevada’s largest independent local family-owned digital billboard company. […]
Lamar acquires Land Displays 134 structures. YESCO buys Roadside Outdoor 87 bulletin faces. Link Media acquires Waitt Outdoor for $82 million. […]
Effective content is communication that compels a customer to consider products that did not make their short list. Effective content motivates purchase of more of the product than what was initially planned, validates the original purchase intent, and/or prompts impulse purchases that were not initially being considered. Effective content is informative and relevant. […]
The company now has 70 autonomous vehicles permitted to test on public roads, Mac Reports first reported. The permits, which are issued by CA DMV, require a safety driver to be behind the wheel. Over the past 18 months, Apple has gone from just three autonomous vehicles to 27 by January, 55 by May and now 70. […]
Sponsored feature. The product is ideal for networks that span wide geographical areas, or for networks whose individual locations would highly benefit from custom messaging. Some possible Broadsign Publish customers include retail stores, shopping malls, healthcare clinics, municipalities, restaurants and cinemas. […]
Brand and Agency Execs to Discuss Multi-screen, Programmatic, Location Data, New Media Models, Brands & Technology. […]
