Audience- and context-based targeting are fueling growth in DOOH advertising (DSToday)
In the past, DOOH would be little more than taking a billboard image and importing it in a digital format. But now, DOOH can deliver content that responds to the audience directly. Two factors driving this expanding DOOH market are improved targeting and dynamic content. […]
digitalsignagetoday.com
Sat, Apr 20, 2019 at 8:09 PM
Sat, Apr 20, 2019 at 8:09 PM