Location Data Firm Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns, Including DOOH (DSConnection)
LOS ANGELES— Factual, the location data company, today announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access and understand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. […]
Sat, Apr 20, 2019 at 8:50 AM