Editors’ Picks

Scenic America Chairman: Missouri is “one of the worst when it comes to billboards” (Billboard Insider)

There’s a high number of billboards especially when it’s compared to the miles of highway…When you’re driving down the interstate as I was yesterday you’re just getting billboard after billboard after billboard…Its an assault on the visual senses. Response to a caller who said that billboards keep you awake on long boring drives. […]

billboardinsider.com
Mon, Oct 1, 2018 at 7:34 AM

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Clear Channel Outdoor explains how its new technology helps deliver measurable DOOH and mobile campaigns (360 Advertising Week)

We can now deliver a message on a 48-foot OOH canvas and follow-up with a similar message on a mobile device, delivering engagement, response and conversion rates that go way beyond industry benchmarks. It’s an innovative approach that, for the first time, is completely measurable, using the same data and approach used across the digital and mobile media ecosystem. […]

360.advertisingweek.com
Mon, Oct 1, 2018 at 7:13 AM

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Surveys on Videowalls and Digital Signage Products Show Fierce Competition (Commercial Integrator)

We recently asked our readers to tell us their favorite brands in digital signage displays, hardware and software; video wall displays, hardware and software; and video collaboration products as part of what we call “deep dives” into major industry topics. […]

commercialintegrator.com
Mon, Oct 1, 2018 at 7:02 AM

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Kanye West: Social media – bad, OOH – good (Medium)

Recently, Kanye West brought up a concern he has about social media. “There are people committing suicide due to not getting enough likes”. There is no like or comment count on the bottom of a billboard, but the “world” still sees it. […]

medium.com
Sun, Sep 30, 2018 at 4:01 PM

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How Data Can Change the Way We Use Digital Signage (Samsung Insights)

“What we see beyond screens — and attaching screens to surfaces — allows for architectural media,” said Neil Redding, director of emerging technology at ThoughtWorks. “But beyond that, using sensors and location awareness on our personal devices, we can make it so that when we walk into spaces, [businesses] can respond to us in personalized ways. […]

insights.samsung.com
Fri, Sep 28, 2018 at 5:54 PM

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These 58 Women Run OOH Companies (Billboard Insider)

Insider has compiled a list of 58 women who are a Board Member, Director, CEO, President or Owner of an out of home company, out of home vendor, out of home agency, out of home association or out-of -home tech firm. Congrats to this great group of women leaders and here’s hoping it keeps growing. The list is presented alphabetically. […]

billboardinsider.com
Fri, Sep 28, 2018 at 5:17 PM

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OOH ad operator Val Morgan Group partners with world’s largest entertainment fan site FANDOM (BandT)

With 2.5 million users throughout Australia and New Zealand, Val Morgan will exclusively represent FANDOM, amplifying their online content onto the big screen and reciprocally offering cinema advertisers with the chance to reach an engaged, online audience. Brands like Fandom have a specific audience that really appeals to advertisers. […]

bandt.com.au
Fri, Sep 28, 2018 at 4:54 PM

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16:9: Digital signage tech firm SICOM acquired by Global Payments In $415M cash deal

This is the 3rd acquisition by the company in a year, and was done to round out its offer to the restaurant and food management sector. SICOM gives them 25,000+ locations globally, across 60 countries. They do something like 40,000 digital menu boards. […]

sixteen-nine.net
Fri, Sep 28, 2018 at 4:43 PM

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16:9: Bloomingfail: 50 Gorgeous LG OLEDs Largely Hidden By Fixtures At NYC Flagship’s New Pop-Up Shop

This is maybe one of those ones I need to see before I pass any substantive opinion, but the provided photo (and other ones I Googled) don’t exactly get me wound up. It doesn’t look like the designer took any real advantage of OLED’s physical properties. They’re impossibly skinny, but against a wall, who knows or cares? […]

sixteen-nine.net
Fri, Sep 28, 2018 at 4:40 PM

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2 reasons why customers don’t care about your digital signage (DSToday)

You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. […]

digitalsignagetoday.com
Fri, Sep 28, 2018 at 5:57 AM

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Bob Wootton to step down as FEPE executive director (Mediatel)

During the interim, all FEPE business will be handled by general secretary Mark Flys and previous executive director John Ellery, under the organisation's current president, Tom Goddard. […]

mediatel.co.uk
Fri, Sep 28, 2018 at 4:58 AM

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OOH Moves (OOHToday)

Bankston, Barajas, Kennedy, Liebert, Soomro, WPP. […]

oohtoday.com
Fri, Sep 28, 2018 at 4:45 AM

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National OOH and DOOH campaign against excessive drinking in Australia (OMA)

We are all doing our bit to make the world a better place by tapping into a well-known fact: that we pass down more than our looks to our children. […]

omablog.com
Fri, Sep 28, 2018 at 1:44 AM

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Out-of-Home Ad Spend Grew Faster in Q2 2018 (Marketing Charts)

In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015. Outdoor ad spend is shifting to digital out-of-home ads, with one forecast calling for digital to increase its share of out-of-home spend from 40.7% this year to 47.9% in 2022. […]

marketingcharts.com
Fri, Sep 28, 2018 at 12:47 AM

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Publicis Groupe consolidates OOH planning and buying operations (OOHToday)

Starting January 1, 2019, all Publicis Groupe (Zenith, Blue449, Spark Foundry, Starcom) agencies will be consolidating their buying power into ‘Publicis OOH Buying Agency’.” Zenith is taking the lead and asking OOH Owners to submit future agreements and proposals for OOH plans for the above named agencies for the calendar year 2019. […]

oohtoday.com
Thu, Sep 27, 2018 at 8:36 PM

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