From September 1 through October 1, artists working in either an advertising agency creative department or directly for a brand can submit their artwork for the chance to have it showcased on OUTFRONT Media canvases across the United States during the holiday season. […]
According to HYGH, the industry is highly centralized in the hands of a few large players who maintain antiquated booking platforms and high overhead costs. It is exactly because of these barriers to entry that HYGH decided to pioneer a new way. HYGH’s vision is to provide an accessible and innovative platform for advertisers and display providers to connect. […]
When it comes time for a stadium to replace its main video board, the rule of thumb almost always is that bigger is better. The San Francisco Giants certainly think so, as the team replaced its main outfield display this season with a new screen that is three and a half times bigger, and a lot sharper than the previous technology. […]
The sign measures 22’5″ by 36’5″ and is located at 440 N 190th St in Ozark, Missouri. The sign is so big it requires two proof of performance and monitoring cameras instead of one. Daktronics was the sign manufacturer. […]
There’s no worry of bots or fraud in out-of-home. OOH is immune to any of these challenges yet remains an undervalued channel for advertisers. With big and bold formats that inherently weave through a consumer’s daily journey, OOH represents a major opportunity for brands, sans guilt. […]
Digital disruptors are leading renewed interest in out-of-home (OOH) and forging a renaissance around the traditionally static marketing channel. In New York City last fall, Bumble became the latest digitally native brand to go big with a campaign centered on the "old-school" medium of outdoor advertising, racking up 15 million media impressions and reaching 5.5 million people on Twitter alone. […]
Nick Halas, Head of Strategy, Posterscope Worldwide. I Having spent eight years working in sectors that use geo-data (I worked for four years at Telstra, Australia’s largest telecommunications company), I have seen all kinds of bogus claims based on highly over and under-modeled behavioral segments, footfall analyses and attribution models. […]
Measuring how much traffic the ads generate isn't straightforward. In most cases attribution is impossible because the campaigns are typically run without a landing page mentioned. But marketers can apply some basic analytics to support or refute a theory of what kind of lift in customer awareness a billboard in a specific geographic area is providing. […]
Clear Channel Outdoor Holdings Worldwide CEO William Eccleshare: As for ourselves… we will look at opportunistic M&A, we will look at tuck-in acquisitions…I don’t think you will see us go on an acquisition spree…We will continue to look at asset sales. […]
The cell phone and display manufacturer partnered with OOH advertising company JCDecaux Singapore, a subsidiary of JCDecaux, to craft displays to allow users to charge their phones at multiple bus stations in Singapore. […]
Toronto-based out-of-home media company Adapt Media has launched a new service specializing in advertising displays in airport lounges. At launch, the service comprises 31 video screens located in 15 Plaza Premium lounges in Toronto, Winnipeg, Edmonton and Vancouver. This inventory will be programmatically sold to advertisers through Broadsign and Campsite. […]
33 Outdoor Advertising and Marketing and Advertising Personnel Moves —Vector, Intersection, Lamar, Talon, Project X, Kinetic, Global, Clear Channel, Spotify, Decaux. Georgie Rumble, HIRED, Strategy Manager at Talon Outdoor. […]
KFC uses DOOH to advertise a job opening for brand manager. […]
oohPro says its platform allows OOH media owners worldwide to compete for geo-targeted advertising budget. Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH media industry. Sellers can sign up for free at oohPro.com, map their sites and data and create geo-targeted OOH campaigns in seconds”. […]
The free, open source digital signage platform, Xibo, is now available as something called a snap – a universal Linux app packaging format. Snaps are described as “containerized software packages designed to work across cloud, desktop, and IoT devices. […]