How OOH ads work, and tips on attributing traffic from OOH advertising (CMSWire)
Measuring how much traffic the ads generate isn't straightforward. In most cases attribution is impossible because the campaigns are typically run without a landing page mentioned. But marketers can apply some basic analytics to support or refute a theory of what kind of lift in customer awareness a billboard in a specific geographic area is providing. […]
Fri, Aug 2, 2019 at 4:27 PM