A three-judge appeals court in Pennsylvania ruled that the presence of billboards can be considered in determining market value for purposes of real estate tax assessment. The appeals ruling in Pennsylvania, entered December 27, 2018, reversed a trial court that said the opposite (April 27, 2017). […]
We’ve seen Demand Side Platforms (DSPs) and Digital Agencies showing more interest in the programmatic OOH space thanks to 1st and 3rd party data. These players are shifting programmatic dollars from mobile and digital budgets to OOH due to OOH’s massive reach, high impact, unavoidable visibility, retail proximity, and fraud-free brand safety. […]
Billboards-in-TV-ad is a common combo. Throughout 2018 we watched Carl the broker admire Charles Schwab’s out of home (OOH) ads in a series of commercials. A billboard was the star of State Farm’s “Borrow Better Banking” 30-second spot (estimated ad spend: $26.6 million). […]
Tim Delhi Airport Advertising (TIMDAA) raised its first-ever LED projects at Indira Gandhi International (IGI) Airport in Delhi by installing 50 square meters of LED at three vantage locations, targeting 100 percent of the traffic at Delhi Airport. […]
Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others. […]
There are four digital billboards in the city, but a proposal to add 65 more would require a change to an Indianapolis ordinance. One of the first concerns of the commission has been the protection of data, Locke said. “Yes, there is a privacy issue, and we have been totally rebuffed on putting any kind of a restriction on the collection of data,” said Locke. […]
Sean O’Brien, CEO of Posterscope APAC, explains that currently the air around programmatic, in general, needs to be cleared and there should ideally not be a fear surrounding programmatic. Advertisers and agencies should explore how all parties can help one another, he says. This is to create a programmatic ecosystem which is brand-safe and adds value. […]
Richard Ventura, PROMOTED, Chairman Emeritus at Digital Signage Federation. Previous- Digital Signage Federation, Chairman. […]
Stock market woes hurt US Out of home operators during the 4th quarter of 2018 although Outfront and Lamar outperformed a dismal market. 2018 was the worst year for the stock market since the 2008 financial crisis. On an annualized based the stock market was down 57% during the fourth quarter. […]
We will see cellular companies selling better data to outdoor companies and out of home operators leasing their locations to cellular companies and government agencies for antennas, beacons, Wi-Fi, cameras, sensors and other data collection and dissemination. […]
Chuck Wilson, Executive Director, NSCA: I think that 2019 might be the year that AV integrators start focusing on acquiring IT, life safety, and security firms—or, at a minimum, really build up skill sets in those areas so they can do so in the future. Finding, retaining, and training talent will remain our number one barrier to growth in this area—and in other areas. […]
Insider’s take: Surprised this hasn’t happened sooner. American Tower has leasing and regulatory skills which are transferable to out of home and the transaction may generate additional wireless small cell revenues. Insider wouldn’t be surprised to see more tower companies enter the billboard business. […]
James Giglio thinks that technology adoption in stores will accelerate. However specific retail verticals will adopt different tools and technologies, such 3D scanning for clothing stores. He adds that most retailers will use digital signage but there will also be “stores of the future” using more advanced or novel technology. […]
This first airport contract in Japan covers the design, installation and maintenance of 74 displays, including a network of 85'' digital LCD screens, 2 LED screens at 15m² each and 4 giant lightboxes at 60m² each. Kansai Airports has operated Kansai International Airport (KIX) and Osaka International Airport (ITAMI) since April, 2016, and Kobe airport since September, 2017. […]
It should surprise exactly no one that at least some of the good residents of New York are not all that thrilled that a barge with big-ass LED screens on it is working as a floating billboard on the Hudson River. This Gothamist post lays out the public upset and civic position on Ballyhoo Media, which started operations off Manhattan this fall. […]
