Bumble illustrates how digital brands are powering an OOH renaissance (Marketing Dive)
Digital disruptors are leading renewed interest in out-of-home (OOH) and forging a renaissance around the traditionally static marketing channel. In New York City last fall, Bumble became the latest digitally native brand to go big with a campaign centered on the "old-school" medium of outdoor advertising, racking up 15 million media impressions and reaching 5.5 million people on Twitter alone. […]
Sun, Aug 4, 2019 at 3:37 PM