The truth is that glorious front-end visualizations often obscure questionable location data. What to do about it? (OOHToday)
Nick Halas, Head of Strategy, Posterscope Worldwide. I Having spent eight years working in sectors that use geo-data (I worked for four years at Telstra, Australia’s largest telecommunications company), I have seen all kinds of bogus claims based on highly over and under-modeled behavioral segments, footfall analyses and attribution models. […]
Sun, Aug 4, 2019 at 3:35 PM