There are a few new technologies that might be ready for prime time in 2019. A few years ago E Ink developed a new form of color e-paper that was initially developed for digital signage and they worked out all of the bugs and begun shipping it to customers in late 2018. […]
“Seeing something on a huge screen and then searching online to determine where to buy it is kind of a new phenomenon,” she said. “It seems to go both ways.” For example, a consumer can take a photo of the billboard with Google Lens and research online where to purchase the product. […]
2018 saw the rise of mid-size, but well-capitalized, outdoor companies which we expect to continue in 2019. We also anticipate new groups entering the space in 2019, providing additional inertia to a strong acquisitions environment. Programmatic buying enters the 2nd inning of its expansion, led by Intersection’s Place Exchange and Vistar Media. […]
Will AI take over all aspects of marketing? Will customer data platforms (CDPs) reign supreme in 2019? What will be the role of predictive analytics in personalization? […]
There’s nothing groundbreaking about digital signage and digital displays, but combine them with multifunctional self-service kiosks and they can significantly improve efficiency. Especially within fashion outlets and department stores. […]
PRN's iDklic will add and manage sensors in the VPharma DOOH network, gathering deep shopper insights to optimize screen content. The entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42" LCD screens. […]
Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s reason to pat attention to this use-case because of the way these very utilitarian venues are going smart. […]
The consumer electronics industry has cycles. CES, the annual tech jamboree held in Las Vegas each January, reveals where we are in this cycle. Some years there are revolutions, like 4K TVs, quantum dots or OLED. […]
Sometimes billboard companies put a clause in leases prohibiting a landlord from leasing the ground to another billboard company for a certain period of time following expiry of a billboard lease. To be effective this clause needs to include billboard easements as well as leases. That’s the lesson of Reagan v Capital Outdoors. […]
Lowell Simpson, HIRED, as Executive VP, Chief Information Officer, OUTFRONT Media, NYC. Previous- -Mediacom, CIO, NYC 7+ yrs. […]
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By Vistar Media CEO Michael Provenzano. The Omnipresence of Video Will Shape 2019. Expect FAANG and Commerce Giants to Take OOH Advertising to the Next Level. […]
Link Media Outdoor has grown rapidly over the past year with $138 million in acquisitions including Waitt Outdoor, Key Outdoor and Tammy Lynn Outdoor. Link’s parent company has $117 million in cash and access to public debt and equity markets so you can expect Link to keep growing. […]
Visual Art implemented a solution consisting of two channels: wayfinding and marketing. These are combined and shown in different installations, strategically placed through the department store. Elevators, escalators, entrances and aisles – over 70 screens were installed, to cover all the main strings and areas. […]
What was common place 20 years ago, clients and agencies rarely have the budget to support market rides any longer. The long-term effect of compromised OOH placement may not be so obvious. In the short-term, it inflicts a wound to the advertiser. […]
