Lamar CEO: We spend $100-150 million a year on acquisitions (Billboard Insider)
If you look at our footprint…the first thing you’ll see is 200 offices…we can buy something almost anywhere in the US and it’s a fill-in… Where is the ad spend coming from? Other media are struggling with their audience…Most of that has gone to google and facebook but some of it has come our way…The dollars follow the audience and our audience is growing. Digital has helped a lot. […]
Wed, May 15, 2019 at 6:42 PM