Editors’ Picks

11:9: New Liverpool Seven Store Makes Digital Signage A Focal Point

Some nice uses of narrow bezel Philips LCD displays in this new Seven apparel store in Liverpool, put in by the UK solutions provider Skratch. Not really sure about the big green wall with the shoe display shelves. Don’t see bezels, so I am either missing that in the pic, it’s LED ($$$!!!), or a fabric print in front of lightboxes. […]

sixteen-nine.net
Tue, May 21, 2019 at 1:22 PM

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Advertisers want DOOH screens. Is it possible to make consumers want them too? (DSConnection)

The exponential growth of Digital Out of Home (DOOH) advertising over the last few years has not been without controversy. […]

digitalsignageconnection.com
Tue, May 21, 2019 at 9:19 AM

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16:9: New Statue Of Liberty Museum Is Filled With Screens

Here’s a look at the newly-opened Statue of Liberty Museum, which is located Guess Where. The new museum is part of a $100 million Liberty Island-wide beautification effort that’s being funded by the Statue of Liberty-Ellis Island Foundation, in collaboration with the National Park Service and the U.S. Department of the Interior. […]

sixteen-nine.net
Tue, May 21, 2019 at 6:11 AM

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The A to Z of Digital Signage: N is for Network (ALLSEE-TECH)

Network Digital Signage normally refers to commercial displays, driven by an internal or external media player, that can be updated over the internet remotely; but this type of solution opens up a whole new world of possibilities. […]

allsee-tech.com
Tue, May 21, 2019 at 4:33 AM

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Out of home legal: If an ad is up a client has to pay (Billboard Insider)

Insider’s take: A client can’t cite a landlord dispute as an excuse for not paying you if a billboard ad is showing. Courts also upheld entire contract due on default language.Do you put entire contract due on default language into your leases? Why or why not. […]

billboardinsider.com
Tue, May 21, 2019 at 12:11 AM

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The secrets of analytics for digital signage (DSSummit)

Turning Data into Dollars is not rocket science. Standard analytics use-cases are easy to implement. Especially interesting for the digital signage integrator is to prove to clients the effectiveness of visual touchpoints and content via analytics. […]

digitalsignagesummit.org
Tue, May 21, 2019 at 12:10 AM

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OOH Facts and Figures: 35 Consecutive Quarters of Growth (OAAA)

Strongest Quarter in 10 Years for OOH. The fourth quarter of 2018 produced the strongest quarterly growth for total media ad sales in 18 years (almost +12%). The winners in 2018 were OOH (+4.5% to $8 billion) and paid search (ad sales up +23% to reach $54 billion). […]

oaaa.org
Mon, May 20, 2019 at 6:17 PM

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Geopath/OAAA OOH Media Conference + Expo May 20-22, 2019 in Las Vegas

GEOPATH TRAINING | THE FOUNDATIONS OF OOH MEASUREMENT. Scott Fiaschetti, SVP of Operations for Geopath will conduct training for members on the basics of OOH measurement and Geopath’s current tool set. This is a great session for anyone... […]

ooh2019.com
Mon, May 20, 2019 at 5:35 PM

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The Drum: Clear Channel beats JCDecaux on its home turf as it begins life as an independent company

Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor JCDecaux on its home turf to secure the City of Paris street furniture contract. JCDecaux previously held the contract, and the loss will come as a blow to the company as it continues to lose its grip on the capital. Earlier this year, its ten-year contract with Paris' public bicycle company, Vélib' also came to an end. […]

thedrum.com
Mon, May 20, 2019 at 5:26 PM

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Forbes: Four Out-Of-Home Advertising Trends I Saw at DSE 2019

Susan Akbarpour, Mavatar CEO/Co-Founder, Investor, Board Member & Blockchain Enthusiast. At this year's Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem: 1. […]

forbes.com
Mon, May 20, 2019 at 5:18 PM

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What to expect from Digital Signage Summit Europe July 3-4 in Munich, Germany (AVInteractive)

invidis consulting MD Florian Rotberg talks to AV about some of the themes and trends that will be highlighted at the DSSE conference, July 3-4, Hilton Munich Airport, Germany. Does the show have a theme this year? If so, what is it, and why? […]

avinteractive.com
Mon, May 20, 2019 at 5:14 PM

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Billboard display and hardware maker Formetco integrates its CMS software with Adomni DOOH buying platform (Yahoo Finance)

The integration will allow independent billboard operators access a wide array of new DOOH buyers that would be difficult to reach otherwise. Evolving from the IBO Fusion initiative, F360 allows multiple DSPs to connect and compete to drive new programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. […]

finance.yahoo.com
Mon, May 20, 2019 at 5:09 PM

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Why US out-of-home gets only 4% of the total advertising buy: Clear Channel Outdoor CEO (Billboard Insider)

Part of that is about supply, part of that is about the ability to erect signage, part of that is the strong inherent position of television advertising…I do think this sector has been under-researched. If you don’t have the evidence for advertisers of the value you are getting you tend to be under-advertised…If the industry invests in better research and better attribution it will grow. […]

billboardinsider.com
Mon, May 20, 2019 at 5:08 PM

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Houston Chronicle: Lawmakers set to boost height limit on billboards to 60 feet

Billboards built beyond Texas’s maximum height limit — and later grandfathered into compliance — would become the standard and not the exception under a proposed change to make 60-foot-tall signs permissible along state highways. […]

houstonchronicle.com
Mon, May 20, 2019 at 4:50 PM

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5 Things Game of Thrones and Out of Home Have In Common (Billboard Insider)

There are a surprising number of parallels between “GoT” and outdoor advertising. Sounds odd, but hear us out—here are five lessons that apply to both “Thrones” and billboards. 1. […]

billboardinsider.com
Mon, May 20, 2019 at 4:45 PM

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