27 moves this week. Jay Johnson, APPOINTED, Chief Financial Officer, Lamar Advertising Company, Baton Rouge, effective October 1, 2019. Previous - DiamondRock Hospitality, EVP & Chief Financial Officer, Bethesda, MD., 1 yr. […]
Clear Channel Outdoor Holdings (CCO - Free Report) is the country’s largest outdoor advertising company with roots that go back all the way to 1901. The company’s business is extremely simple – selling advertising space on billboards, posters, buses and trains and in airports. It hasn’t been great business lately. […]
This market (OOH) is not at equilibrium. There’s a huge amount of unmet demand. There’s relatively slow growth and there’s a lack of utilization. […]
Sziget Festival, through Harvest Digital, partnered with Jaduda’s Splicky a leading DSP, Broadsign Reach’s SSP and Irish media owners ORB, to simultaneously plan and book the campaign programmatically across DOOH and mobile, all based on targeting key audiences in hand selected cities. […]
Guest Post: Derek DeWitt, Visix Derek DeWitt Back in December, Senior Business Consultant for Microsoft and co-founder of Techincon, Rashan Dixon, wrote an article for Entrepreneur listing five business trends he thought would continue to rise in 2019. Coming up on the midpoint of the year, we can see that his predictions were pretty spot on. […]
Skywriting was invented by British navy pilots and popularized by the American advertising industry, and is rarely performed outside of the ads business because of its prohibitive cost. The most common use case of skywriting is the word “Pepsi” or the word “Geico. […]
New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens atop the city’s taxis, ride-shares and delivery vehicles starting June 1. […]
Current digital signage rules permit digital signs to be displayed in specific districts, like L.A. Live, Sunset Boulevard and Hollywood. This has the support of 23 neighborhood councils and the Coalition to Ban Billboard Blight, a group that’s been fighting the spread of digital billboards for a long time. […]
Location intelligence technology company Ubimo has launched a self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. […]
The movement to legalize cannabis for recreational use has picked up steam in the past couple of years, with multiple states decriminalizing or outright legalizing the practice and Canada legalizing cannabis across the country. Hundreds of entrepreneurs have seized the opportunity to set up their own shops where legal. […]
Prior to the enactment two years ago of Texas Transportation Code Section 391.038 by the 85th Legislature, there was no Texas or Federal law governing the height of signs. […]
Clear Channel Outdoor Americas CEO Scott Wells appeared at the Cowen and Company 47th Annual Technology, Media and Telecom conference yesterday. Here are the highlights. "We were a controlled company of a highly leveraged entity that was looking to us for cash. […]
Beyond Outdoor, a digital out-of-home roadside operator in the Netherlands, has been acquired by Interbest. The deal concludes discussions which were underway when Ocean acquired Interbest and Ngage Media in March this year. All three Dutch companies now form part of the Ocean Group. […]
Let’s just focus on one feature—strength. And not the strength that withstands full-sun exposure and still looks great, but the strength that holds up to active vandalism. See what happened when one of our employees had a bad day and took it out on a Street Furniture display. […]
Close to 50 Indian brands have signed up to get their billboard campaigns analysed through the 'Three Billboards' challenge. The campaign is an initiative by Moving Walls, an advertising technology company that is bringing transparency and automation to outdoor advertising across Asia. […]
