Why US out-of-home gets only 4% of the total advertising buy: Clear Channel Outdoor CEO (Billboard Insider)
Part of that is about supply, part of that is about the ability to erect signage, part of that is the strong inherent position of television advertising…I do think this sector has been under-researched. If you don’t have the evidence for advertisers of the value you are getting you tend to be under-advertised…If the industry invests in better research and better attribution it will grow. […]
Mon, May 20, 2019 at 5:08 PM