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The post THE TOP 5 ESSENTIALS FOR WAY-GUIDING appeared first on Digital Signage Summit Europe. […]
Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. […]
This OAAA Special Report is based on Nancy Fletcher’s “State of the Industry” speech on May 21, 2019, at the 2019 OOH Media Conference + Expo in Las Vegas. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. […]
As the digital signage industry continues to grow, the need for easier interoperability will increase. In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. […]
“Now there are 400 at very senior levels, either running companies or their general counsels or their regional managers,” Fletcher said. “The progress has been great.” The OAAA represents the $8 billion per year out-of-home advertising industry, which includes advertising on billboards, transportation and in malls. […]
The study examines the underlying understanding of OOH including how effectively marketers’ needs are currently being met, how the industry is differentiated in their minds, how OOH fits into their strategic needs moving forward, and how OOH is perceived by brand and agency decision-makers. […]
Using Quorum, OOH Sales reps can now easily add companion mobile and social advertising to existing physical OOH placements within their client’s media plan. […]
Board Room Members: Jack Sullivan, Bob Wolfe Daniel Wilkins and Brent Baer address Outdoor Advertising’s issues of the day. […]
New members include: Action Signs Saratoga, CA; Advanced Mobile LED Pompano Beach, FL; Alpine Media Technology Centennial, CO; Bitposter London, UK; BOLDSITE Media New York, NY; Boostr New York, NY; Britten Traverse City, MI; Del Outdoor Advertising Yuma, AZ; EMG Media Group New York, NY; Evergreen Trading New York, NY; Gainbuzz New York, NY; Green City Solutions New York, NY; Greenberg Traurig Miami, FL; Health Media Network Darien, CT; Heritage Outdoor Media New York, NY; ImageSails Miami, FL; Innovative Outdoor Adv. […]
Some nice uses of narrow bezel Philips LCD displays in this new Seven apparel store in Liverpool, put in by the UK solutions provider Skratch. Not really sure about the big green wall with the shoe display shelves. Don’t see bezels, so I am either missing that in the pic, it’s LED ($$$!!!), or a fabric print in front of lightboxes. […]
The exponential growth of Digital Out of Home (DOOH) advertising over the last few years has not been without controversy. […]
Here’s a look at the newly-opened Statue of Liberty Museum, which is located Guess Where. The new museum is part of a $100 million Liberty Island-wide beautification effort that’s being funded by the Statue of Liberty-Ellis Island Foundation, in collaboration with the National Park Service and the U.S. Department of the Interior. […]
Network Digital Signage normally refers to commercial displays, driven by an internal or external media player, that can be updated over the internet remotely; but this type of solution opens up a whole new world of possibilities. […]
Insider’s take: A client can’t cite a landlord dispute as an excuse for not paying you if a billboard ad is showing. Courts also upheld entire contract due on default language.Do you put entire contract due on default language into your leases? Why or why not. […]
