Insider’s take: Avoid cutting down someone else’s trees or you will be liable for compensatory and punitive damages. Lamar dodged a bullet here but paid $186,250 in addition to its own legal fees for cutting 34 trees. That’s the lesson of Blust v Lamar Advertising. […]
The campaign: “It’s what we do”, a collaborative effort between Carat, Posterscope, and Lucky Generals, is the first time in Co-op’s 175 year history that its three central arms – Food, Funeral, Insurance – have been brought together under one cohesive OOH marketing strategy. […]
Only cinema (+12.3%) and OOH (+6.8%) managed to buck the trend in traditional media. Elsewhere, the report forecasts growth for cinema of 7.1% and 10.3% for digital OOH, while national newsbrands are to return to growth online by year-end. Nevertheless, the report forecasts growth for 2019 across the majority of formats, with 2019 to see an overall increase in ad expenditure of 4.6% to £24.6bn. […]
In our State of the Nation white paper you’ll read about how programmatic methods offer a more flexible trading model, how outdoor is set for huge growth in the coming years and the challenges that face a fragmented marketplace. […]
What are the challenges with migrating from an on-premise solution to a cloud-based solution? […]
Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advnace industry initiatives. One of the pressing topics of discussion was programmatic OOH. […]
Creative software giant Adobe continues to dabble in digital signage – first with its own Screens management software and now with display technology. The company will be at the SIGGRAPH gaming tech conference this week in LA showing off some skunkworks R&D tech that looks like transparent LCD and OLED screens got together overnight at a Vegas trade show, and had a love-child. […]
Out of home platform Adquick conducted a performance-based DOOH campaign trial in Los Angeles for food ordering app Ritual. Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? […]
Clear Channel Outdoor priced its 100 million share stock offering at $3.50 last Friday. That means it will raise $400 million if underwriters exercise their shares. Insider learned three things about Clear Channel Outdoor from the Prospectus. […]
London, UK (July 29, 2019) – Today, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, nationwide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. […]
As the industry and the influx of travelers continues to grow, so does the demand for assistance, information and other services during their stay — making the need for self-service solutions greater than ever before. […]
The staged "hack" of "Pokémon Go" by the fictional Team Go Rocket was a clever way to generate more interest in the popular location-based augmented reality (AR) game. Billboards and posters that urged mobile users to "Team up, go outside and skyrocket as Pokémon trainers" took on a new twist when their digital OOH versions showed signs of being hacked. […]
Singapore-based Moving Walls has launched a suite of data powered planning and inventory management tools in India under an initiative titled Freedom. The aim is to help the out of home industry in India, among the fastest growing in the world. The initiative is expected to spread to Indonesia, Malaysia and the Philippines over the next few months. […]
Insider’s take: Good and bad news here. A cheap CPM means out of home is a great value for clients. It also suggests we aren’t asking enough money for our inventory. […]
More retailers are making use of interactive digital signage, whether it be kiosks, shelf edge touchscreen displays or even QR code enabled displays. […]
