Editors’ Picks

Doohken CEO: ‘Programmatic DOOH is growing strongly in China’ (Media4Growth)

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites. China’s digital OOH spends represent an estimated 25% of the total OOH spends in the country. In your view, what factors are contributing to DOOH growth in China? […]

media4growth.com
Wed, Jul 31, 2019 at 8:20 PM

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Co-CEO of Kinetic India says OOH will increase its share to 10% in the overall marketing pie this fiscal year (Best Media Info)

The OOH ad industry, which at present has an allocation of 5-8% in the total marketing mix of marketers, will increase to 9-10% this fiscal, said Rachana Lokhande, Co-CEO, Kinetic India, a WPP entity and a global leading player in out-of-home (OOH) media. […]

bestmediainfo.com
Wed, Jul 31, 2019 at 8:17 PM

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Blow for 8 Outdoor as landlord moves digital OOH screens to Global (Campaign)

8 Outdoor 'looking at options' after losing two-thirds of DOOH portfolio. 8 Outdoor has suffered a major blow as it has lost the licence to manage about 70 digital advertising screens, with bigger rival Global picking up the contract. […]

campaignlive.co.uk
Wed, Jul 31, 2019 at 8:12 PM

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JCDecaux Wins San Francisco Street Furniture contract

The 20-year contract covers the program management, including design, installation and daily maintenance of 114 three-sided columns with 2 panels for advertising and 1 panel for City/public service uses, as well as 25 fully accessible automatic public toilets. […]

jcdecaux.com
Wed, Jul 31, 2019 at 7:24 PM

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Only five months before Christmas (oh noooo!): How OOH can help retailers boost sales (Talon Outdoor)

Busting some Christmas myths and how OOH can help. It might be sunny outside with not a cloud in the sky, but many businesses and advertisers are already thinking ahead to frosty days and a more festive time of year. […]

talonoutdoor.com
Wed, Jul 31, 2019 at 7:15 PM

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16:9: Next DSF Meet And Greet Set For Aug. 14th In Chicago

The next Digital Signage Federation Meet and Greet mixer is set for two weeks from today in suburban Chicago, at NEC’s offices out in the ‘burbs. The event on Aug. […]

sixteen-nine.net
Wed, Jul 31, 2019 at 12:29 PM

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16:9: AirDroid Business Touted As Android Device Management Solution For Digital Signage, Kiosks

A San Francisco-area company that specializes in mobile device management (MDM) software solutions has announced a business application, AirDroid Business, aimed at use-cases like kiosks and digital signage. […]

sixteen-nine.net
Wed, Jul 31, 2019 at 11:35 AM

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The Complete and Shocking History of Billboards (Dash Two)

By 1955, annual billboard sales had jumped past $100 million nationally. Three years later, the first round of federal legislation incentivizing state control of billboards along interstate highways passed. It was the start of what would become a decades-long tug-of-war between anti-billboard groups and the industry. […]

dashtwo.com
Wed, Jul 31, 2019 at 2:57 AM

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How McDonald’s has been using OOH over the years (OOHToday)

It all started with something like the billboard in the photo above. Note, no food is shown. Price and fast service was the message. […]

oohtoday.com
Wed, Jul 31, 2019 at 12:20 AM

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Boris Johnson plans to spend £100m on “no deal Brexit” campaign as UK ad spend keeps rising (More About Advertising)

New Prime Minister Boris Johnson’s plans to spend £100m on communications to prepare us all for a no deal Brexit — the biggest government ad campaign since The Second World War — will help keep growth strong if it goes ahead. […]

moreaboutadvertising.com
Tue, Jul 30, 2019 at 11:22 PM

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WSJ: Why Startups Line Up to Advertise in Subways

New York City transit once was a bit of an advertising backwater. Now, startups are vying for space in the subway system. If you want to reach New York City thought leaders, the subway is a great way to reach them, says Joel Goldstein, the company’s creative marketing lead. […]

wsj.com
Tue, Jul 30, 2019 at 11:22 PM

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Greyhound buses buy airport-grade digital signage (AVInteractive)

US intercity bus company Greyhound Lines has invested in 170 Philips D-Line and P-Line displays to provide airport-grade travel information with remote central updates and remote upgrades. Founded in 1914, Greyhound Lines, Inc. is the largest intercity bus transportation provider in North America. […]

avinteractive.com
Tue, Jul 30, 2019 at 11:20 PM

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What is DOOH advertising? (Free guide by Ubimo)

Many brands that use digital advertising are missing out on a wide range of benefits that DOOH can provide. As of 2015, DOOH made up only 40% of all OOH revenue, and OOH itself only makes up about 6% of all global advertising spend — it isn’t on a lot of people’s radar, though it should be. […]

ubimo.com
Tue, Jul 30, 2019 at 11:14 PM

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Programmatic ad platform Kubient hires ex-Ogilvy CTO to commercialize its RTB DOOH platform (Yahoo Finance)

In addition to his role as Chief Digital Officer, Chris Andrews will be responsible for commercializing the Company's RTB digital out-of-home (DOOH) platform channel. Prior to joining Kubient, Mr. Andrews was an executive at Ogilvy for twelve years. […]

finance.yahoo.com
Tue, Jul 30, 2019 at 11:14 PM

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The largest OOH ad operator in Indonesia selects Moving Wall platform to bring programmatic OOH to the country (Yahoo Finance)

Pixel Media Inovasi, a part of Warna Warni Media group, the largest OOH media company in Indonesia has inked a deal with Moving Walls, a Singapore-headquartered global outdoor advertising technology provider, to introduce audience-data driven buying and planning of out-of-home advertising to their clients. […]

finance.yahoo.com
Tue, Jul 30, 2019 at 11:09 PM

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