‘Pokémon Go’ stages OOH hack campaign in New York (Mobile Marketer)
The staged "hack" of "Pokémon Go" by the fictional Team Go Rocket was a clever way to generate more interest in the popular location-based augmented reality (AR) game. Billboards and posters that urged mobile users to "Team up, go outside and skyrocket as Pokémon trainers" took on a new twist when their digital OOH versions showed signs of being hacked. […]
Mon, Jul 29, 2019 at 12:17 AM