Despite Brexit uncertainty, UK ad spend grew 4.2% year-on-year in Q1 2019, OOH up 6.8% (Mediatel)
Only cinema (+12.3%) and OOH (+6.8%) managed to buck the trend in traditional media. Elsewhere, the report forecasts growth for cinema of 7.1% and 10.3% for digital OOH, while national newsbrands are to return to growth online by year-end. Nevertheless, the report forecasts growth for 2019 across the majority of formats, with 2019 to see an overall increase in ad expenditure of 4.6% to £24.6bn. […]
Mon, Jul 29, 2019 at 8:28 PM