Thursday, March 28, 2024

Editors’ Picks

Thursday, July 11, 2019 Thu, Jul 11, 2019

Posterscope USA chief: Why new DTC and tech brands are using OOH advertising (Campaign)

Direct-to-consumer (DTC) brands have figured it out first again. These aggressive and counter-intuitive marketers have found one of the oldest forms of advertising to be the best valued and often most effective. DTC brands like Casper mattresses have proven that out-of-home (OOH) advertising (which is now digital and updated in real-time) has come a long way from P.T. […]

campaignlive.com
Thu, Jul 11, 2019 at 10:08 PM

Kinetic’s Taylor says UK OOH industry needs “a strong trade and marketing body” (Mediatel)

Stuart Taylor, who retires this month after six years in the role, lamented that a lack of funding in Outsmart meant the sector was left wanting. Taylor's messages come as major UK clients, including Nationwide and Vodafone, delivered a unified call for changes in the OOH market, including a funding reappraisal for Outsmart, which was downsized and stripped of a CEO and chairman in 2016. […]

mediatel.co.uk
Thu, Jul 11, 2019 at 10:07 PM

MediaPost: OOH Agency Talon Broadens U.S. Footprint with Grand Visual Acquisition

As part of its ongoing international expansion effort, UK-based out-of-home agency Talon has acquired digital OOH creative specialist Grand Visual, and its campaign management platform QDOT. Terms weren’t disclosed. Grand Visual will retain its identity, and continue to work autonomously with agencies, media owners and brands, including Warner Brothers, Amazon Studios, Netflix and Spotify. […]

mediapost.com
Thu, Jul 11, 2019 at 7:57 PM

Wednesday, July 10, 2019 Wed, Jul 10, 2019

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens (Media4Growth)

The Singapore-based ad tech company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada. Moving Walls has built a complete technology stack - Moving Audiences - to connect OOH to digital advertising demand-side platforms. Moving Audiences is built on a location intelligence platform that enables OOH planning and measurement. […]

media4growth.com
Wed, Jul 10, 2019 at 10:22 PM

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