Nicholas Wootten, Senior Vice President of Marketing & Innovation at Billups. […]
The ad-supported video on demand service (AVOD) is taking cheeky shots at paid services such as Netflix and Hulu in its largest out-of-home campaign, launching today (5 August) in New York, Chicago, Los Angeles and Detroit. This is the largest out-of-home inventory Tubi has ever purchased. Last year, the company began testing billboard and bus ads. […]
Gas stations have a multitude of customer touchpoints available to create a seamless digital experience. From the forecourt and entrance to in-store point of sale advertising screens, focusing on delivering the right content at every touchpoint in the journey can not only improve the customer experience, but also the effectiveness of promotions. […]
In a recent open letter to the outdoor industry, ISBA Media Leaders expressed concern at the distribution of digital OOH screens. The worry being that they are too clustered; stifling brands’ ability to achieve mass market audiences when using the medium. This, it is felt, is exacerbated by screens replacing traditional poster sites. […]
Revenues increased 14.5% to $460 million during the second quarter of 2019 due to growth in digital revenues and billboard yields. National revenue were up 20%, local revenues up 10%. US average revenue per face increased 10% to $2,265 during the second quarter which works out of $1,895 per static face and $3,157 per digital flip if you assume 6 flips per minute on digital faces. […]
“We’re bringing a whole new level of transparency and measurability to the outdoor media industry, and our website is a key component in our ability to deliver that,” LUMO co-founder and CEO Phil Clemas says. “In fact, LUMO has become the most transparent outdoor media company in the world. […]
Tubi, the free ad-supported streaming service, wants potential customers to know there’s an alternative to Netflix and chill. In a new out-of-home branding campaign, which goes live Monday, the San Francisco-based streaming service is reminding Hulu and Netflix customers that there’s a free streaming service they could be hanging out with instead. […]
NEC is the latest LCD manufacturer to release a super/extreme/OMG narrow bezel video wall product, on the heels of recent announcements by LG and Planar/Leyard. The company has announced a pair of 55s – which seems to be the default size for video walls – that are either 500 or 700 nits. Either has what NEC calls an even bezel of 0.44mm. […]
A reader sent along a couple of photos from a digital menuboard set-up at Tim Hortons. Stuff happens, things hang, but it happens a LOT lately at the Canadian coffee chain, which would have something like 20,000-plus screens in stores across the country. […]
"Smart Billboard Technology" sounds catchy, but the press release does not really explain how it works [Ed]. […]
Broadsign Reach and Place Exchange Integration Addresses DOOH Publisher and Digital Media Buyer Demand to Add Out-of-Home Inventory to Existing Digital Ad Buys MONTREAL, Canada and New York, NY — July 30, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home […] The post Broadsign Partners With Place Exchange to Seamlessly Extend Digital Campaigns to DOOH appeared first on Broadsign. […]
Dentsu’s artificially intelligent OOH advertising makes extensive use of Azure cloud services to collect photo data, conduct analysis, and make reports. As to why Dentsu selected Azure, Fujii explains, “By allocating the work of data processing to cloud resources rather than edge devices, we can minimize the amount of equipment needed at the site of OOH ads. […]
Here’s a short course on brokerage fees. The Fee Amount. 5% of the total consideration of a transaction is a starting point. […]
How strong is the supply of the next-generation AV/IT talent? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “This is a question that is probably asked in every profession across all verticals! […]
Today’s guest saw an old technology and said, “What if I modernize it?” Instead of forcing people to remember the company name on a billboard, their phone number, write it down, and go buy it. “What if I create a web page where anyone can go and buy like they buy anything else? […]
