Digital out-of-home delivering audiences from Dingwall to Doncaster (Route)
In a recent open letter to the outdoor industry, ISBA Media Leaders expressed concern at the distribution of digital OOH screens. The worry being that they are too clustered; stifling brands’ ability to achieve mass market audiences when using the medium. This, it is felt, is exacerbated by screens replacing traditional poster sites. […]
Tue, Aug 6, 2019 at 9:33 PM