Editors’ Picks

Why would an advertiser want to buy an ad on digital billboard versus a static one? (Billboard Insider)

The main question that comes up is why would you purchase an ad spot on a digital versus being able to put a piece of creative up on a static display and leave it up. Why do I want to share space?…When you put a piece of creative on a static display that stays up. So you can use that to brand. […]

billboardinsider.com
Fri, Aug 16, 2019 at 3:30 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

JCDecaux DOOH network at JFK Airport, and more... […]

oohtoday.com
Fri, Aug 16, 2019 at 12:08 AM

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How to use drones to film your billboards (Billboard Insider)

Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website.   Here’s what the footage looks like.   Insider talked to Tom Giesken about using drones to film billboards. Did you take the footage yourself? […]

billboardinsider.com
Thu, Aug 15, 2019 at 6:37 PM

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OOH sellers’ chatter (Cohoot via OOHToday)

Blip was a hot topic of conversation this week. Many sellers felt strongly that Blip added little value and in-fact cannibalized sales. On the other side, a few of our Cohoot comrades felt that you could maximize revenue with Blip if you could implement some pretty specific rules with them. […]

oohtoday.com
Thu, Aug 15, 2019 at 6:08 PM

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A 2% increase in US OOH ad revenue share would mean $4 billion more for the out-of-home industry (Billboard Insider)

If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting,  industry revenues would improve by 50% or nearly $4 billion.  See the calculations below. […]

billboardinsider.com
Thu, Aug 15, 2019 at 5:55 PM

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16:9: DSF Mixer Draws Over-Subscribed Crowd In Chicago

Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was at NEC’s terrific new digs in a suburban office park south of O’Hare. […]

sixteen-nine.net
Thu, Aug 15, 2019 at 5:07 PM

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16:9: Paper And Tape Are Not The Ideal Tools For Updating A Digital Menu Display

This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the Ottawa or Montreal areas. […]

sixteen-nine.net
Thu, Aug 15, 2019 at 4:44 PM

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Peerless-AV® and Volta Deploy the Next Generation of Electric Vehicle Charging Stations (DSConnection)

AURORA, Ill. – August 14, 2019 – Peerless-AV®, an award-winning designer and manufacturer of innovative audio and video solutions and accessories, announced the newest generation of electric vehicle charging stations, created in partnership with Volta. […]

digitalsignageconnection.com
Thu, Aug 15, 2019 at 9:29 AM

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How Digital Signage Helps Automotive Dealerships To Sell More Cars (DSConnection)

Finding the balance is key for automotive retailers in bridging the gap between traditional static signage and progressive digital alternatives. Due to the nature of the car purchasing journey, the integration of digital can aid in informing and assisting critical purchasing decisions. […]

digitalsignageconnection.com
Thu, Aug 15, 2019 at 8:55 AM

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Swedish digital signage tech provider ZetaDisplay reports a strong 1st half of 2019, hires a new CEO (Globe Newswire)

January – June 2019: Net sales increased by 22% to SEK 190.8 (155.8) million; Contracted services (recurring) increased by 49% to SEK 64.1 (43.1) million; EBITDA amounted to SEK 17.8 (17.9) million' Operating profit was SEK 5.2 (9.1) million; Earnings per share before and after dilution amounted to SEK -0.14 (-0.20) and SEK -0.14 (-0.20) Significant events during the quarter. […]

globenewswire.com
Thu, Aug 15, 2019 at 12:10 AM

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Digital signage is part of the Rave Alert program that reaches almost half of US college population

Rave currently sends over a billion messages per year across the country, including for the University of Notre Dame, the University of Illinois at Chicago, Keene State College and Cerritos College. […]

businesswire.com
Thu, Aug 15, 2019 at 12:08 AM

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16:9: Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH

Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. […]

sixteen-nine.net
Wed, Aug 14, 2019 at 3:57 PM

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Study: Interactive digital signs are over three times more effective that screens without interactivity (Campaign)

The study, the fourth wave of neuroscience research carried out by Ocean and neuromarketing research company NeuroInsight, used brain imaging technology to measure electrical activity in the brain. […]

campaignlive.co.uk
Wed, Aug 14, 2019 at 3:55 PM

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How to Successfully Roll Out Global DOOH Campaigns (Grand Visual)

Once upon a time, all digital out-of-home (DOOH) campaigns were “linear.” No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. […]

grandvisual.com
Wed, Aug 14, 2019 at 3:54 PM

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The Drum: Why Singapore Grand Prix wants to innovate the way it buys out-of-home media

For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport. […]

thedrum.com
Wed, Aug 14, 2019 at 3:34 PM

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