Editors’ Picks

Leyard and Planar Named No. 1 Global Leader in Narrow Pixel Pitch LED Video Wall Market (DSConnection)

The company expands lead in narrow pixel pitch LED and is ranked leader in Americas LCD control room applications PORTLAND, Ore.–Today, Leyard and Planar, global leaders in visualization products, announced the company was named the No. 1 market share leader in the $2.6 billion narrow pixel pitch LED video wall market, and the No. […]

digitalsignageconnection.com
Wed, Aug 21, 2019 at 8:57 AM

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DPAA launches initiative to support women in digital out-of-home ad industry (OOHToday)

WE.DOOH is a DPAA powered Initiative in partnership with Advance Women at Work, that unites the women working across the Digital Out-of-Home ecosystem. Women’s Empowerment in Digital Out-of-Home (WE.DOOH) will be featured at the DPAA Video Everywhere Summit on October 15. […]

oohtoday.com
Wed, Aug 21, 2019 at 12:10 AM

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Wrapify’s Attribution Suite successfully measured the effectiveness of its OOH campaign for Alaska Airlines (Yahoo Finance)

Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. […]

finance.yahoo.com
Wed, Aug 21, 2019 at 12:08 AM

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ExchangeWire: Programmatic Will Be the Way All Media is Traded

Digital Out of Home (DOOH). The digitalisation of out of home formats has brought long-standing traditional media owners into the digital age. By 2021 physical OOH is set for a decline in revenue, while DOOH is poised for further growth as key displays and billboards are digitised. […]

exchangewire.com
Tue, Aug 20, 2019 at 3:55 PM

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16:9: Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging

Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]

sixteen-nine.net
Tue, Aug 20, 2019 at 3:52 PM

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AdWeek: The challenges before OAAA’s new President and CEO

Matt Schuster, CRO at Vistar Media. Standardization is needed. Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics. […]

adweek.com
Tue, Aug 20, 2019 at 3:48 PM

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OOH will get some of the healthcare ad dollars that will flow from TV budgets (MMM Online)

Barnard believes out-of-home advertising will be a secondary beneficiary when healthcare dollars start to cascade away from television. The report suggests that it’s underused by healthcare marketers: it will account for 4% of healthcare spending in 2019 versus 6.4% of spending across all categories (see graph above). […]

mmm-online.com
Tue, Aug 20, 2019 at 3:47 PM

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The Drum: Global secures exclusive outdoor ad contract for Newcastle’s Tyne And Wear Metro

Global has secured the Tyne And Wear Metro outdoor advertising contract, one of the largest outside of London, in effect adding 36 million potential viewers to network. The media and advertising company has added 60 stations to its remit after a competitive pitch, this includes four of the major city-center stations in Newcastle, Central, Monument, St James and Haymarket. […]

thedrum.com
Tue, Aug 20, 2019 at 3:44 PM

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How Restaurants Can Maximize ROI by Using Digital Signage Instead of Cable TV (QSR Magazine)

One major engagement tool is failing to generate the returns restaurants expect: cable TV. “As technology advances, TVs are getting bigger, better, and more affordable, meaning more restaurants are putting them in the dining room,” says Ethan Greene, customer success director at UPshow. […]

qsrmagazine.com
Tue, Aug 20, 2019 at 3:37 PM

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Billups: from an outdoor media specialist to an OOH ad tech platform (OOHToday)

“What digitization brings to the table is accountability. And we are uniquely positioned to redefine traditional OOH and DOOH advertising using a combination of technologies, including computer vision, AI, machine learning, and location observation, as the foundation,” says Billups. […]

oohtoday.com
Tue, Aug 20, 2019 at 3:24 PM

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Ubimo explains how they do ‘audience buying’ in OOH advertising (OOHToday)

Ubimo is embracing the audience buying approach and recognizes that this is the direction the OOH industry is going – actually must go if we want to see share growth beyond our historical 4%. As one of the largest buyers of persistent mobile ID data we enable actionable business solutions via our platform. […]

oohtoday.com
Tue, Aug 20, 2019 at 3:19 PM

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16:9: Shanghai Spinoff Touting $30 AI-based Camera And Processor With Built-In Analytics Capabilities

A Shanghai spin-off company called HuskyLens is running a successful Kickstarter campaign for what is described as an easy-to-use AI-driven $30 USD camera that has built-in tech like face pattern and objection detection. […]

sixteen-nine.net
Tue, Aug 20, 2019 at 1:50 PM

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UK installs next-generation digital signage on its roads (Smart Cities World)

The signs, a collaboration between Costain and Swarco, have the capability to display live video pictures of congestion on the road ahead. On behalf of Highways England, the two companies worked on the technology behind the new signs with Costain delivering the roadside controller and Swarco delivering the signs. Used for major road project. […]

smartcitiesworld.net
Tue, Aug 20, 2019 at 11:28 AM

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16:9: In The Right Conditions, Switchable Glass And Laser Projectors Have Possibilities

I’ve seen switchable glass demo’d by NEC for rear projection window displays at a couple of trade shows this year, and while I thought it was interesting, the visual impact was a little muted. It had that age-old problem of not being bright enough to be effective in many scenarios. […]

sixteen-nine.net
Tue, Aug 20, 2019 at 9:09 AM

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2020 Political Billboards Have Begun, Record Ad Spending Is Expected (OAAA)

Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. […]

specialreports.oaaa.org
Mon, Aug 19, 2019 at 5:11 PM

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