Editors’ Picks

16:9: Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network

I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its Audio Experience Solution. […]

sixteen-nine.net
Mon, Nov 25, 2019 at 12:08 AM

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US out-of-home advertising keeps growing, up 7% in Q3 2019 (OAAA)

Among the top 10 revenue categories, five matched or exceeded the quarterly growth, including Miscellaneous Local Services and Amusements; Media and Advertising; Insurance and Real Estate; Restaurants; and Communications. […]

oaaa.org
Sat, Nov 23, 2019 at 7:19 PM

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Why big brands advertise on Vector Media’s DOOH screens

Vector Media is a fast-growing US OOH ad operator specializing in data-driven, innovative large-format transit advertising. In this exclusive interview with Digital Signage Pulse, CEO of Vector Media Marc Borzykowski revealed some of the reasons behind the company's rapid success. Please tell us about Vector Media's origins. […]

Editorial
Sat, Nov 23, 2019 at 7:17 PM

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Clear Channel Airports’ media partners can now access their DOOH ad network performance reports via web app (PRNewswire)

U.S. airports will now have online access to their advertising program's performance data via Clear Channel Airports' new cloud-based reporting web app. […]

prnewswire.com
Sat, Nov 23, 2019 at 7:11 PM

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Outfront Media acquires OOH ad faces at BIXI bike-sharing stations in Montreal (Sign Media)

Outfront Media Inc., has partnered with bicycle-taxi (BIXI) to offer advertisers 600 street-level advertising faces in urban neighborhoods throughout Montreal. […]

signmedia.ca
Sat, Nov 23, 2019 at 7:10 PM

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What is transit OOH advertising? Description, statistics and examples (Marketing Experts UK)

Transit advertising refers to any form of advertising or marketing materials that are placed on any means of transportation or public transportation areas. This includes taxis, airports, inside and outside buses, bus stops, bicycles, all vehicles in generals including trucks, vans, trains. […]

marketingexpertus.co.uk
Sat, Nov 23, 2019 at 7:08 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

SAFE Credit Union ran a DOOH campaign in different parts of the Sacramento. Blue Cross and Blue Shield campaign by Interstate JCDecaux in Illinois, Montana, New Mexico, Oklahoma and Texas. […]

oohtoday.com
Sat, Nov 23, 2019 at 6:41 PM

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Recent OOH personnel changes (OOHToday)

Staci Schutze - PROMOTED as Director at Outdoor Media Alliance (OMA). Kristy Vivian: starting a new position as Account Executive at Intersection Co. […]

oohtoday.com
Sat, Nov 23, 2019 at 6:23 PM

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Ocean Outdoor to buy AdCityMedia (Mediatel)

Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence. “This deal will take Ocean into seven of Europe’s key advertising countries with a footprint of over 100 million people," said Ocean Group CEO Tim Bleakley, declaring that the opportunity for digital out of home in the Nordic countries is "huge". […]

mediatel.co.uk
Thu, Nov 21, 2019 at 8:52 PM

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16:9: The Problem With “Transparent” LED, In Two Images

Transparent LED mesh displays have come a long, long way in terms of resolution and scale, and the tech’s ability to deliver tight and bright visuals. In the right setting, it can look really good, particularly at a distance. For glass curtain walls that aren’t really windows, that people don’t really look out, they’re a great option. […]

sixteen-nine.net
Thu, Nov 21, 2019 at 8:47 PM

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Ask the Experts: What is the most influential change you’ve witnessed in OOH? (EMC Outdoor)

Liseanne Gillham, VP Marketing, Broadsign. I would have to say the increased accessibility for advertisers to dynamically display different content based on real-time, data-driven conditions such as weather, time of day, lotto jackpot, pollen count, sports scores, etc. Whatever you can dream up! […]

emcoutdoor.com
Thu, Nov 21, 2019 at 8:32 PM

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16:9: Updated 1,500-Foot Fremont Street LED Canopy Now Live In Las Vegas

Danville, Ill.-based LED manufacturer Watchfire Signs says work is now complete on what is touted as the world’s largest single video screen, a renovated Fremont Street Experience in Las Vegas. Watchfire won the $30 million deal last year and says the project was delivered on budget and ahead of a schedule that had schemed in a “grand reveal” on New Year’s Eve. […]

sixteen-nine.net
Thu, Nov 21, 2019 at 8:31 PM

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JCDecaux launches smart, solar-powered, pollution-reducing bus shelters

The new model is already available to local authorities and features a green roof that will contribute to the reduction of urban pollution. Supported by its R&D department, JCDecaux has designed a new generation of bus shelters inspired by nature. […]

jcdecaux.com
Thu, Nov 21, 2019 at 8:08 PM

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OOH ad sellers’ chatter this week: what to do if agencies are not paying?; OOH attribution measurement and more (Cohoot via OOHToday)

Inside info on advertisers and agencies for Salespeople working at OOH. Direct-to-consumers ( DTC ) companies using OOH advertising. […]

oohtoday.com
Thu, Nov 21, 2019 at 7:32 PM

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An independent owner’s strategy for installing digital billboards, using Blip, Adomni and Vistar Media DOOH platforms (Billboard Insider)

Claude Dicks, President of Allison Outdoor, owner of 1,270 out-of-home faces and 29 digital billboards deployed across North Carolina and Georgia. We look at a couple criteria. If we have two digitals in the market already…we may need one or two more…because we’re generally sold out. […]

billboardinsider.com
Thu, Nov 21, 2019 at 7:22 PM

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