OOH boosts a brand’s physical presence and share-of-voice on the high street; proven to help shift consumer perceptions, as well as positively impact the effectiveness of other channels, particularly online search (by more than +50%). […]
An LCD Shelf Edge Display is a perfect way to use previously underutilised space as a place to inform, advertise and upsell. With a wide aspect ratio, there’s plenty of room to turn your shelf edge into a selling tool. […]
A great rule of thumb for choosing a digital signage display and its location in your building is to be sure to place it in high-traffic areas where the highest amount of people will be able to see it clearly. This is true for almost all digital signs, from wayfinding and directory displays to large-scale screens pushing advertisements. […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media. […]
If you know Las Vegas, you probably know the intersection on the Strip down by the Venetian, Fashion Show Mall and Treasure Island resort. Like much of the Strip, this area seems to steadily evolve, and the corner that is part of TI has just lit up a huge, curved LED board touted as the 2nd biggest on that LED-riddled roadway. The beast sits atop a 24-hour CVS drug store. […]
Lamar Advertising and Outfront Media are the two main players in the so-called out-of-home (OOH) advertising market. Their revenues are derived primarily from the rental of advertising space on outdoor advertising displays. In 2018, OOH accounted for 3.9% of the US advertising market. […]
Digital out of home advertising specialist Ocean Outdoor has reported a 12% rise in revenue to £29m in the third quarter of the year. […]
AdMobilize audience data will now be accepted in the Vistar exchange, providing DOOH publishers a verifiable solution to the measurement requirements for programmatic transactions. Providing accurate audience data is a critical component in enabling digital media buyers to transact and measure audiences more effectively in the DOOH environment. […]
Dave Etherington, the Chief Commercial Officer of Place Exchange. […]
Insider’s take: Expect to see more acquisitions from Link Media. Link’s parent Boston Omaha had cash and marketable securities of $154 million at September 30, 2019 and an equity shelf registration which permits it to sell more stock to finance acquisitions. Link Media also has a $40 million line of credit with First National Bank of Omaha. […]
OUTFRONT Media OUT recently announced a five-year partnership of its Canadian business with bike-sharing organization, BIXI. The deal will offer 600 street level ad faces in Montreal’s urban neighborhoods. OUTFRONT Media has been managing bike-sharing stations in Los Angeles, Washington, Boston and Philadelphia for the past several years. […]
While it can be a bit unnerving for pedestrians when a car whooshes by with little more noise than a passing breeze, the relative silence of electric cars is one of their best attributes. We’ve become so accustomed to the raucous clatter, sputter and grinding of combustion engines, we hardly even notice the sounds until they’re gone. […]
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. […]
It is not my life’s work to detail the ongoing woes of a global brand’s Times Square ad display, but the Coca-Cola LED board in NYC is endlessly interesting. Last week, there was a maintenance crew doing something or other at the display that no longer does mechanical shape-shifting. […]
A reader sent along this photo shot this morning while on the way to work in the pedestrian walkway system that runs below street level in Toronto’s business district. The Tim Hortons screens at 55 University aren’t dead, though one is in a bad way. The software appears hung up, so instead of mission-critical menus, there is a nice, calming blue. […]
