Michael Provenzano, CEO of programmatic DOOH platform Vistar Media. 2020 expectations include: uptick in volume of new spend, more non-traditional OOH companies monetize digital screens, OOH is a trusted format by political arena and OOH is viewed as a safer and viable contender for digital dollars. […]
It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. […]
What update to your signage analytics would excite you? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “In this new age, the way we collect data is constantly evolving. […]
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? Many companies are attempting to answer this question with intelligent advertising campaigns, such as Russian DOOH company Russ Outdoor and furniture retailer IKEA. […]
McDonald's Sweden's drive thrus, which are known as McDrive, account for more than 50% of all of its business. In order to boost these McDrives further, McDonald's Sweden recently partnered with digital signage provider Visual Art to install outdoor drive-thru displays at its locations, according to a press release. The solution. […]
Germany is the only country in the European Union where cigarette advertising is still allowed. The country’s doctors this week have renewed calls for it to be finally banned completely. Germany has banned cigarette advertising on TV, radio, and in print, but tobacco manufacturers can still advertise on billboards or in cinemas. […]
The oOh!Media Ltd (ASX: OML) share price was temporarily paused on Monday morning pending an announcement. The media and outdoor advertising company’s shares have since returned to trade are up almost 1% to $2.89. Why were oOh!Media’s shares paused from trade? […]
OohMedia chief executive Brendon Cook has rejected speculation he has been involved in discussions about a management buyout of the outdoor advertising business with Macquarie Capital. […]
Insider’s take: Landmark is shifting away from lease and easement acquisitions in favor of development projects. Good news for the out of home industry because a single, huge out of home landlord like Landmark would squeeze out of home companies on lease renewals. Landmark has shifted from lease and easement purchases to higher return, higher growth development initiatives. […]
NEW YORK, November 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Johnsen, Fretty & Company has joined the association. Johnsen, Fretty & Company is a media-focused investment bank assisting out-of-home, place-based and digital media companies with a variety of business transactions. […]
Nancy Fletcher was honored by a tribute published in the Congressional Record of November 12, praising her: Long leadership of OAAA; Effective support of property rights; Contributions to the nation and to communities served by OOH media; Creating partnerships to help public safety; OAAA Board Chairman Sean Reilly of Lamar Advertising Company closed the Board meeting by reading the conclusion of the tribute published in the Congressional Record: “Please join me in extending congratulations to Nancy Fletcher for her successful leadership of OAAA and her contributions to the public good. […]
Faced with the familiar marketing challenge of reaching as many potential customers as possible, Modibodi turned to the oOh! DataScience team to help plan and implement the integrated campaign. […]
oOh!media rejected a media report claiming the out of home advertising group may be the subject of a management buyout. Founder and CEO Brendon Cook says “the article is without any basis in fact”. The company says it has not received a proposal regarding a management buyout. […]
Digital menu boards are quickly becoming a popular choice for restaurants, cafes, and cafeterias when it’s time to decide on a behind-the-counter, wall-mounted menu. Not only do they make customers feel like they’re dealing with a 21st Century Business, but the staff also enjoys the fact that pricing, menu items, and even the menu board design can be quickly updated with ease. […]
The Nvidia Shield TV and Shield TV Pro are portable AndroidTV media players that can stream content to digital displays. When it comes to performance, the Nvidia Shield TV and Shield TV Pro are pretty similar. The Nvidia Shield Pro does come with storage and slightly more RAM than the standard model, however. […]
