Outfront estimates that 125 independent out-of-home companies account for 35% of the total US out of home market. Insider thinks there are 600-1,000 independent out of home companies in the United States. Not sure where the 125 independent out of home company figure comes from. […]
In the digital signage and video wall world, Pre-Visualizations (also known as PreVis or PreViz) can be produced to show what a digital display will look like - in the environment where it will be located - after installation. The PreViz is usually in the form of a video and can be 2-dimensional or 3-dimensional. […]
I have heard some people in this industry starting to describe what they do as visual solutions, as opposed to digital signage. I’m not sure that really fits in all cases, but it certainly does for Gable, a Baltimore-area company that’s been doing analog signs of all kinds for four decades. About 10 years ago, Gable added digital display solutions. […]
The key to the success of large venues such as casinos, hotels and stadiums is delivering a customer experience that makes people feel like more than just a number walking through the door. […]
Digital signage projects have grown a LOT in scale in recent years, but the numbers of projects that involve 10,000-plus screens are still pretty limited. So it’s interesting to see news that Topgolf Entertainment Group has kitted out each of more than 50 venues with 200 or more displays. […]
Val Morgan Outdoor (VMO) will be launching programmatic out-of-home advertising to Australia in early 2020. The launch will be underpinned by the largest inventory of digital outdoor in Australia. “VMO is 100% digital with over 12,000 screens across Australia, making the business uniquely placed to pivot to a programmatic marketplace,” Paul Butler, Managing Director of VMO, said. […]
Digital signage media player manufacturer BrightSign has developed new capability that puts a voice command solution – called BrightVoice – on select devices. The interesting wrinkle is that BrightVoice solution is hosted locally on the BrightSign player, and doesn’t need an internet connection to function. […]
Includes tips on how to opt out of facial recognition. How Does Facial Recognition Work? The technology systems can sometimes vary when it comes to facial recognition, but the general functioning is as follows. […]
Michael Provenzano, CEO of programmatic DOOH platform Vistar Media. 2020 expectations include: uptick in volume of new spend, more non-traditional OOH companies monetize digital screens, OOH is a trusted format by political arena and OOH is viewed as a safer and viable contender for digital dollars. […]
It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. […]
What update to your signage analytics would excite you? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “In this new age, the way we collect data is constantly evolving. […]
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? Many companies are attempting to answer this question with intelligent advertising campaigns, such as Russian DOOH company Russ Outdoor and furniture retailer IKEA. […]
McDonald's Sweden's drive thrus, which are known as McDrive, account for more than 50% of all of its business. In order to boost these McDrives further, McDonald's Sweden recently partnered with digital signage provider Visual Art to install outdoor drive-thru displays at its locations, according to a press release. The solution. […]
Germany is the only country in the European Union where cigarette advertising is still allowed. The country’s doctors this week have renewed calls for it to be finally banned completely. Germany has banned cigarette advertising on TV, radio, and in print, but tobacco manufacturers can still advertise on billboards or in cinemas. […]
The oOh!Media Ltd (ASX: OML) share price was temporarily paused on Monday morning pending an announcement. The media and outdoor advertising company’s shares have since returned to trade are up almost 1% to $2.89. Why were oOh!Media’s shares paused from trade? […]
