Editors’ Picks

WARC: Video and connected TV to lead Australia’s programmatic growth

With programmatic fast developing beyond online display ads to channels like DOOH, audio, connected TV, and more, Lee said that media buyers will get a holistic life cycle view of the user which is key to delivering fewer ads that are more effective. However, despite the growth of programmatic, privacy concerns and other challenges still need to be addressed. […]

warc.com
Wed, Nov 27, 2019 at 12:10 AM

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Winners of the Drum Out-of-Home Awards 2019

Ocean Outdoor, Adam & Eve DDB and Havas Media Group have taken home the top accolades at The Drum Out of Home Awards 2019. For their work with the charity Campaign Against Living Miserably (CALM), Ocean Outdoor and Adam & Eve DDB won the Grand Prix, Most effective use of Live Updates and Not For Profit awards. […]

thedrum.com
Tue, Nov 26, 2019 at 4:50 PM

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Programmatic DOOH advertising: Five things it ain’t (BandT)

Ben Allman, Broadsign ANZ sales director. This guest article busts some of the myths and misconceptions around programmatic in digital out-of-home. It ain’t online programmatic. […]

bandt.com.au
Tue, Nov 26, 2019 at 4:39 PM

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Legal update on political sign restrictions imposed by California Transit authority (Billboard Insider)

Caltrans, a quasi-government transit system, has imposed time restrictions on political advertisements, specifically prohibiting them on its facilities except during the 90 days before an election. Norcal Outdoor Media initiated litigation after Caltrans refused to display a message promoting “Trump 2020”, because the presidential election is more than 90 days away. […]

billboardinsider.com
Tue, Nov 26, 2019 at 4:27 PM

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IG Brings Market News Direct to London City Commuters with New DOOH Branding Campaign (Marcomm News)

IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. […]

marcommnews.com
Tue, Nov 26, 2019 at 3:54 PM

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Grand Visual wins three digital out-of-home awards

Our evening began at ExchangeWire’s “The Wires” ceremony in London. Picking up the gong for “Best DOOH Campaign” was Hiscox with Cyber Live. Since its initial run in February 2018, this clever campaign has picked up an incredible eight awards, with The Wires bringing the total up to nine. […]

grandvisual.com
Tue, Nov 26, 2019 at 3:43 PM

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16:9: AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%

The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]

sixteen-nine.net
Tue, Nov 26, 2019 at 9:01 AM

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10 Years of OOH Growth and No End in Sight (OAAA)

Steve Nicklin, vice president of marketing at OAAA. While the explosive growth of digital channels has largely left traditional media diminished, OOH has been the exception and just posted its 40th consecutive quarter of growth (up 7% in Q3 2019). […]

thoughtleadership.oaaa.org
Mon, Nov 25, 2019 at 5:17 PM

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Why strategy is key to effective digital signage content (Ad Age)

Digital signage in retail has really changed over the last two decades. Static print signs gave way to digital light boards, then to bulky CRTs and TV monitors playing taped videos and, in the last 10 years, to thin screens playing digital clips. […]

adage.com
Mon, Nov 25, 2019 at 5:14 PM

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What are the top 5 trends reshaping digital out-of-home advertising in Asia? (Campaign)

Divya Acharya, APAC, director of products and solutions, Xaxis. Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. […]

campaignasia.com
Mon, Nov 25, 2019 at 5:11 PM

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VMO chief believes ‘facial recognition’ combined with programmatic DOOH can help create a new metric for campaign effectiveness (Mi3)

By Paul Butler - Managing Director, VMO. Delivered programmatically, digital out of home combines both brand building and performance, – laying to rest the industry’s latest conundrum. Programmatic trading of digital outdoor media is tipped to go mainstream in 2020. […]

mi-3.com.au
Mon, Nov 25, 2019 at 5:10 PM

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Lemma Technologies: a programmatic DOOH platform serving India, South East Asia, Australia and New Zealand plans to expand to US and Europe (media4growth)

Gulab Patil, Founder & CEO, Lemma Technologies. Lemma Technologies has a complete platform for DOOH. Which of the avenues have you tapped into until now? […]

media4growth.com
Mon, Nov 25, 2019 at 4:52 PM

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Aside from the banned roadside billboards, other OOH media formats thrive in Maine (OAAA)

Nearly 30 years ago Maine banned roadside billboards. However, other OOH media formats are quite visible, offering advertisers the opportunity to reach mobile Maine consumers on the go. Healthcare Anthem Blue Cross and Blue Shield in Maine and MaineHealth are using bus shelters to spread the word about its recent joint venture to offer Medicare. […]

specialreports.oaaa.org
Mon, Nov 25, 2019 at 8:48 AM

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Norcal Outdoor Media Challenges California Department of Transportation’s Political Sign Restrictions (Billboard Insider)

Insider’s take: Not sure if this case will succeed. Courts have in the past been willing to permit time and place restrictions on types of billboard ads. Caltrans isn’t prohibiting political ads. […]

billboardinsider.com
Mon, Nov 25, 2019 at 8:40 AM

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What is Digital Out-Of-Home (DOOH) Advertising? Definition, Advantages, Programmatic Approach, Trends and Examples (MarTechAdvisor)

In this article, we will explain what DOOH advertising means for marketers, its components, measurement, advantages and examples. What is Digital Out-Of-Home (DOOH) Advertising? DOOH Vs OOH: Key Advantages of Digital Out-Of-Home (DOOH) Advertising What is Programmatic DOOH (pDOOh) Advertising? […]

martechadvisor.com
Mon, Nov 25, 2019 at 8:38 AM

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