Editors’ Picks

Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago (DSConnection)

By Melvin Holman, Platform 161. The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Between then and now, the humble paper outdoor ad probably hasn’t changed that much in many places, even if ads for gladiatorial contests are a little less common. […]

digitalsignageconnection.com
Tue, Dec 3, 2019 at 5:40 PM

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oOh!media sees a pick up in ad sales, upgrades its profit forecast (AdNews)

The company now expects underlying EBITDA (earnings before interest, tax, depreciation and amortisation) to be between $138 million and $143 million. This is an improvement on the guidance given in August of $125 million to $135 million. […]

adnews.com.au
Tue, Dec 3, 2019 at 5:11 PM

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3 metrics every digital signage network should measure (DSToday)

By Geoffrey Bessin, Intuiface. Three charts approach: Average dwell time; Session count; KPI trajectory. Let's keep it simple and identify three charts you should use in every digital signage analytics project. […]

digitalsignagetoday.com
Tue, Dec 3, 2019 at 4:50 PM

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Ubiquitous acquires Taxi Media UK taxi advertising business (Taxi Point)

For Curb Mobility, the transaction enables an increased focus on its popular UK taxi payment systems business, its own industry leading taxi media offerings in the U.S. and the global expansion of its payments and mobile ride-hailing platforms. The move to merge the two media firms together is said to reflect Ubiquitous’ commitment to the taxi advertising sector. […]

taxi-point.co.uk
Tue, Dec 3, 2019 at 4:47 PM

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Outdoor Legal: Your Relocation Clause Can Make or Break a Billboard Lease (Billboard Insider)

Insider’s take: Your relocation clause should be a specific as possible in stating your rights. Courts may not uphold ambiguous language. Look at this comprehensive and specific relocation language from Michael Wardle’s November 2019 Billboad Insider post. […]

billboardinsider.com
Tue, Dec 3, 2019 at 4:42 PM

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Retailers: How to prep your digital signage for the holidays (DSConnection)

The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie. In order to get ready for the holiday season, retailers should also take a look at their digital signage strategy. Digital signage can help transform a space into a winter wonderland that can create a truly engaging experience for users while boosting the bottom line. […]

digitalsignagetoday.com
Tue, Dec 3, 2019 at 4:12 PM

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Signkick connects DOOH media owners with MediaCom agency trading desk

Using Signkick Trading Bridge, media owners – large and small – can create the same friction-free connection with any automated buyer they choose. For top tier media owners, whose systems aren’t compatible with automated buyers, Signkick Trading Bridge takes care of translations and conversions while implementing business rules, so their trading never misses a beat. […]

signkick.com
Tue, Dec 3, 2019 at 4:10 PM

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The Drum: Programmatic DOOH is becoming more ubiquitous, but measurement is lacking

Scroll down to: In 2020 programmatic digital out-of-home (DOOH) looks to hit its stride. “We are definitely seeing a lot of growth there,” said Jean-Christophe Conti, chief executive officer, VIOOH - JCDecaux’s OOH programmatic trading marketplace. “In November, the growth was bigger than our Q2 and Q3 put together. […]

thedrum.com
Tue, Dec 3, 2019 at 2:14 PM

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Digital Signage Case Study: Transparent Refrigerator Display Provides ROI for Agropur (DSConnection)

TechTAP first integrated transparent displays into refrigerator doors in 2012. As content-driven integrators, our solutions are developed to seamlessly provide maximum sensory immersion to drive sales in today’s market. Agropur felt this aligned perfectly with their desire to reinvent the dairy industry, focusing on the active evaluation phase of retail/grocery shopping. […]

digitalsignageconnection.com
Tue, Dec 3, 2019 at 8:49 AM

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16:9: Duty Free At Istanbul’s New Airport Features Some 1,000 Sq. Meters Of LED Display

Istanbul’s new airport – which when fully built out is expected to be the world’s busiest – already has the biggest duty free store, fronted by a giant LED media facade. The Unifree Duty Free zone in the airport is the size of nine soccer fields, with 53,000 square meters of perfumes, watches, scarves, chocolates and booze. […]

sixteen-nine.net
Tue, Dec 3, 2019 at 6:21 AM

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Opportunities for Digital-Signage-as-a-Service (DSaaS) in higher education market (rAVe Pubs)

In the higher education landscape, this is still a fairly unorganized territory. Usually, the AV department “owns” the digital signage product, and from there, things scatter all over the place. Content design and content ownership fall into all kinds of different areas. […]

ravepubs.com
Tue, Dec 3, 2019 at 12:10 AM

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The Drum: UK ad spend outlook bullish, despite “all the uncertainty”

UK advertising will grow by +7.8% this year marking the sixth consecutive year of mid-to-high-single-digit growth. With that growth, the U.K. is unambiguously the fourth largest market on Earth. […]

thedrum.com
Mon, Dec 2, 2019 at 6:17 PM

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Mounting Competition between Streaming Services Results in Increased Spending on OOH Advertising (OAAA)

Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. […]

specialreports.oaaa.org
Mon, Dec 2, 2019 at 10:54 AM

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Insider’s take on Clear Channel Outdoor considering to sell its Chinese division Clear Media (Billboard Insider)

Insider’s take: A sale makes sense for 3 reasons. (1) There are no operating synergies between Clear Media and Clear Channel Outdoor so Clear Media distracts Clear Channel Outdoor management from growing healthy markets elsewhere. (2) Clear Media’s declining revenue and cashflow are dragging down a healthy US Clear Channel Operation. […]

billboardinsider.com
Mon, Dec 2, 2019 at 10:25 AM

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The Times: UK ad spend to grow 7.8 percent, driven by digital. Outdoor “the most resilient of traditional media”

The report says that since 2013 the advertising sector has expanded by 55 per cent, making Britain “unambiguously the fourth largest market on Earth”. In five years it could be challenging Japan for third spot. […]

thetimes.co.uk
Mon, Dec 2, 2019 at 10:23 AM

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