In 2019, the Out-of-home (OOH) industry in India witnessed its share of ups and downs. According to the KPMG report, OOH experienced close to 11 per cent compound annual growth rate (CAGR) over the last 5 years, growing from Rs 2,000 crore (Rs 20 billion) in FY14 to Rs 3,400 crore (Rs 34 billion) in FY19. […]
Everyone notices success, and testimonials can carry significant weight with advertisers. Often when key category players in a market invest in OOH, they see competitors also develop more interest in the medium. Case studies are those powerful testimonials, offering examples and details about how OOH is creating results. […]
Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now? […]
The Canadian entertainment giant Cineplex, which has a very active digital signage and digital OOH business unit, has a tentative deal to be acquired by UK-based Cineworld Group. With more than 11,200 screens around the globe (including a bunch of them as Regal Cinemas in the US), the proposed transaction would create one of the world’s largest cinema companies. […]
Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions are launching public multi-media campaigns, including out of home (OOH). […]
The Digital Signage Federation is holding elections for two-year seats on its board of directors. […]
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Adams Outdoor’s nearly 300 digital billboards across the United States will be accessible through Vistar’s programmatic platform. Marketers will now be able to purchase AOA’s unique inventory across all DOOH transactions, including open exchange and private marketplace (PMP) deals. […]
Mr. McLaughlin joined Link in March of 2017 and has guided the company through three years of rapid growth, more than quintupling the number of billboard faces over this three-year period and making Link a leading outdoor advertising company in the U.S. Prior to joining Link, Mr. […]
Both CBD and marijuana dispensaries have to handle a large amount of customers every day. While this legal industry is fairly young in the states, digital signage can help it grow up quickly with innovative solutions that will revolutionize the entire industry. Crafting experiences. […]
Can Sengezer: hired as Head of OOH Media at People Initiative. Graham Candler: hired as Head of Contract Services Global Outdoor at Global. […]
DOOH campaign for American Beverage Association by Clear Channel Outdoor and Wilkins Media. […]
Industry Veteran to Lead Communications Efforts (Montclair, New Jersey, December 13, 2019) Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. […]
It hasn’t even been 20 years since Tom Cruise showed us what the future of personalised marketing could entail in Minority Report, when a digital billboard addressed his character John Anderton by name to push brands like Guinness and American Express. […]
That 3% is not too dissimilar to our competitors…The returns on the board we are doing now aren’t going to match the returns on those first boards. […]
