By Dave Haynes. The way we shop is steadily being redefined through new and different kinds of stores and experiences, and the use of digital signage technology in retail is also evolving and finding interesting and effective new applications. […]
the 16th edition of the annual Outdoor Advertising Convention (OAC) will be organised at the Hotel Sahara Star, Mumbai on July 24-25, where global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators will be speaking on key areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH, etc. […]
Roger Brown, Signage Legislation at Daktronics. The current digital billboard hold times originated out of the operation of trivision signs. In the original discussions with the Federal Highway Administration, it was pointed out that the old mechanical trivision slats held for a certain number of seconds before turning to the next add. […]
We’re calling for about 5.5% growth for all out of home… Advertisers – certainly nationally oriented ones – are conscious of the weakening fundamentals around television. So there’s certainly an interest in finding alternatives…More forms of digital signage in more places broadens the market. […]
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. […]
The Montreal solutions provider Telecine has once again pushed out a loopy video just in time for the holidays – though this one is half new material, half highlight reel from past versions. The premise this time around is that the company is under audit from Revenue Canada for dubious expense claims related to producing these spots (not that far-fetched). […]
NEW YORK, December 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Voilàp Holding has joined the association. […]
I was in NYC for a couple of days late last week, and on Friday had a big walk around to check out some installations I’d previously only seen in text and photos. A big target visit was the new Chase flagship branch at 390 Madison Avenue, which has a custom LED system designed and integrated by the solutions firm ANC. […]
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. […]
Overview Imagine walking to your bus or train station and seeing a digital ad that catches your eye. As you begin your commute, you see another one. When you arrive at your next destination, several others pop up left and right. […]
Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. Ordering a burger and shake at your local quick service restaurant has come a long way. […]
Back in January, when I was in NYC for the NRF retail tech show, I went with a friend to the Nike House Of Innovation store on Fifth Avenue. It was very whiz-bangy in terms of lots of screens, off the wall content and a giant sonic tower thingie … which did, ummm, something. I THINK – really pretty sure – I went into that same store on Friday. […]
Clear Channel, JCDecaux, Kinetic and Posterscope are launch partners for Adsquare’s new Out-of-Home Planner, which is supposed to enable brands and media agencies to deliver programmatic digital out-of-home campaigns in real time. […]
Burr Smith, CEO of Broadsign. Marketing to modern consumers has become increasingly difficult in recent years amidst ad fatigue and blockers but DOOH gives marketers new, more targeted ways to reach their audience at the right place at the right time, not to mention it’s immune to ad blockers. […]
As more of the population moves to cities—and beyond TV, laptop and smartphone screens—marketers need to take it outside. Because of increasing online and mobile media fragmentation, marketers will need to think beyond the small screen to reach their audiences. […]
