Marty Williamson, President and CEO, Williamson and Associates. Buyers are still there – new and old, large and small. We don’t expect the big 3 to be particularly active this year, but I think Lamar and Outfront will make a few strategic acquisitions. […]
Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. […]
Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]
By Alan C. Brawn. To be honest, it is still a bit of a crapshoot no matter what you do. […]
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it ... […]
Adjusted EBITDA increased 9.2% to $190 million. Digital revenue up 2.4% to $114 million from $11.3 million. Q4 revenue up 10.8%, to $632 million. […]
Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. […]
12:30 REGISTRATION OPEN; 13:00 Opening Remarks: Chair | Farrokh Mansouri | Head of Data Science | COMMB. 13:30 Keynote: Insights on the State and Future of AI in OOH Advertising: Chris Duffey | Strategic Development, Creative Cloud Design | Adobe. 14:00 How To Adapt To An AI World: Julia Thompson | CMO | OAAA. […]
When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed ... […]
By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]
by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]
INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]
Jason Mallory, General Manager of Lindmark Steel. We recently rebuilt a pair of I- Beam structures for Lindmark Billboards, that were damaged by a severe downburst that hit Wichita Falls, Texas this past August. The pair of builds fell into the unusual column for us, because we don’t build a lot of I-Beam structures anymore. […]
Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. Transit and other revenues of $112.1 million down 4.4% or $5.1 million. Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. […]
Swedish-based solutions provider ZetaDisplay is back doing acquisitions, announcing today that it has acquired the UK-based integrator Beyond Digital Solutions, giving it a footprint in one of Europe’s more active markets. […]
