11:00 AM Registration, Networking and Light Bites. 11:45 PM Welcome to DPAA Canada Summit. Barry Frey, President and CEO, DPAA. […]
At InfoComm 2022, AOTO introduced a new and upgraded system – intelligent UAV dark and light lines calibration system, which makes use of a drone to intelligently plan paths to automatically complete full-screen accurate calibration. This brings the efficiency and capability of dark and light lines calibration to an entirely new level. […]
Outdoor advertising continues to rebound as it progresses toward pre-pandemic levels. Early 2022 has been strong as audiences have returned, people spend more time enjoying life out of the home again and new movement patterns emerge. However, economic challenges still present risks. […]
NEW YORK, NY – May 4, 2022 – Vengo Media Network, a place-based media technology platform, will be now selling ad space programmatically on screens mounted 0n jukeboxes operated by AMI Entertainment, the provider of music services to bars and restaurants. “Digital Out-Of-Home (DOOH) is adopting technology at an incredible rate,” said Mike Maas, CEO at AMI Entertainment. […]
Herman Tasmin, director of Rajawali Media, explained that Broadsign technology allows it to operate and monetise its inventory more efficiently. Rajawali Media has onboarded its roadside screens onto the platform of DOOH marketing technology developer in a bid to boost international advertiser access to DOOH inventory in Indonesia. […]
Liv Brown, Camel City Poster Productions. I have found many of my outdoor company’s customers are using CANVA to design. This product has been doing lot of advertising, so I think businesses see it as an affordable and easy way to be a designer, and they probably think they can save money. […]
The announcement follows a 6 month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues. Seedooh’s market-leading automated platform has been active on all FCB and UM DOOH campaigns since December last year. […]
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability ... […]
There was a time not very long ago, at all, when I would walk into a Sony booth at a trade show and try ... […]
TUESDAY, JUNE 21: Panel & Breakfast at MediaLink Beach. OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is as accountable and effective as any option marketers have at their disposal. […]
Four topics will be covered: • Digital signage business critical: showcasing why digital signage is now critical to business success; • Green signage: how to achieve sustainability in digital signage; • Industry developments: the latest changes in the market; • Concepts and content: how to create experiences in the real world and the Metaverse. […]
I bumped into Tom Ross from UK-based Now Signage in one of the corridors on the InfoComm show floor – him racing one way ... […]
Through the collaboration, Cartology can schedule, manage and deliver content and advertisements across retail media displays in more than 1,400 Woolworths grocery stores throughout Australia and New Zealand. […]
An out-of-home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP. I spent a great deal of time answering their questions and providing feedback. They used small fonts, photos and more than 8 words. […]
Today's news follows Clear Channel Airports' March 2020 announcement on its exclusive five-year deal to transform advertising programs for Signature Flight Support's 130+ private aviation terminals throughout North America and the Caribbean. […]
