Amazon, Walmart Connect return to basics for in-store retail media (eMarketer)
by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]
emarketer.com
Tue, Apr 9, 2024 at 4:26 PM
Tue, Apr 9, 2024 at 4:26 PM