by Lauren Mcnamara. The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023. Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year. […]
DOOH Cross-Border Learning & Cocktails. This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]
OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]
China National Convention Center (CNCC). Beijing InfoComm China attracts top-tier Pro AV and technology innovators keen to expand their market share and professional network in Asia Pacific, as well as senior decision makers from AV and IT channel, and vertical market buyers looking for the latest and most innovative Pro AV technologies and solutions. […]
The site was very tight with setbacks and we had to go around the building.” With the height restriction, we couldn’t do a flag over the building either. Add in the large V and it made more sense for us to fabricate this one in the field around the building. […]
Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At ... […]
Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a ... […]
Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]
The Omdia Q4 2023 Public Display Report reveals that Samsung sold more than two million LCD and LED units last year – a company record – to account for 33% of the global signage market. The company’s growth has been fuelled by the expansion of microLED range The Wall with the addition of products such as The Wall All-in-One and The Wall for Virtual Production . […]
For the first time, RTS will be offering up a London Store Tour, exclusively for brands and retailers attending the show. Taking place on Tuesday 23rd April, the day before the event opens its doors, retailers can sign up to join a limited number of exclusive tours, allowing them to experience first hand London’s best physical retail. […]
Marty Williamson, President and CEO, Williamson and Associates. Buyers are still there – new and old, large and small. We don’t expect the big 3 to be particularly active this year, but I think Lamar and Outfront will make a few strategic acquisitions. […]
Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. […]
Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]
By Alan C. Brawn. To be honest, it is still a bit of a crapshoot no matter what you do. […]
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it ... […]
