Key Findings: OOH is embedded in commerce strategies: Nearly all respondents report incorporating OOH into their commerce initiatives, reflecting broad adoption across brands, retailers, and agencies. […]
Participating companies include ADS LED, Arrow Digital, Colorjet India, Epson India, Garware Hi-Tech Films, HP, Mimaki India, Pidilite Industries and Wonder Signs India, among others. The show will also feature international exhibitors from China, Italy and South Korea. […]
Now in its second year, the awards attracted a higher number of entries across six categories. Winners will be announced on Tuesday, 1 April, with the Grand Prix-winning campaign also to be revealed on the night. What are the OMA Creative Awards? […]
Colin Lewis. Many retail media network bosses are facing a challenge: for leaders, the last few years have been in ‘startup’ or ‘scaleup’ mode. Now, a few years in, the retailers’ senior management should (hopefully) be seeing serious revenues and are being asked for more. […]
The citizens’ initiative Berlin Werbefrei, which calls for restrictions on outdoor advertising in the German capital, has collected only a fraction of the required signatures halfway through its collection phase. The Berlin State Returning Officer announced that just over 5,600 signatures have so far been submitted to the State Electoral Office. […]
Revenue grew by 8.5 percent to €61.6 million, outperforming the market. Zetadisplay, with more than 240 employees across Europe, is positioning itself as a full-service integrator with an in-house CMS platform called Engage Suite. […]
This marks SOMO’s first major market outside New York City, where it operates 4,000 digital taxi top displays and 5,500 in-car TaxiTV screens in partnership with Creative Mobile Media, representing approximately 65% of New York City’s digital Taxi Top footprint. ARA Labs is SOMO’s continued digital Taxi Top technology partner, powering the network in New York City and now Las Vegas. […]
Kevin Gephart. There isn’t a magical, universal answer. Probe! […]
In time for the 2026 Olympic Winter Games, Italy’s largest outdoor arena was completed and opened in early February 2026. Full-service integrator PMS Perfect Media Solutions was responsible for delivering the digital infrastructure for Arena Milano, which has since been renamed Unipol Dome as part of a naming-rights partnership. […]
by Florian Rotberg. Outlook: Post‑conflict acceleration expected The mood today is defined by uncertainty, but expectations for the medium term are optimistic. Once the conflict ends, industry insiders like John Joseph and Nita Odedra anticipate a strong rebound – and likely a surge in infrastructure investment, particularly in projects backed by the sovereign wealth fund. […]
by Florian Rotberg. After Germany, the UK, and the Nordics, Spain and Portugal sit comfortably in the mid‑field. Despite this, a structural shift is underway. […]
The long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what’s happening within the OMA. […]
by John Berkovich. The platform integrates networking infrastructure with electronic shelf label (ESL) technology to create a unified system that supports wireless connectivity, digital signage, and real-time pricing updates within a single architecture. […]
By SignValue. OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. […]
By Kathryn Lundstrom. Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation deals aimed at helping marketers collect and combine lucrative shopping data. […]
