Thursday, March 28, 2024

Editors’ Picks

Sunday, March 10 Sun, Mar 10

Friday, March 8 Fri, Mar 8

PATTISON Outdoor wins bid for an exclusive advertising contract with Vancouver International Airport (YVR).

VANCOUVER, British Columbia, March 07, 2024 — With the addition of Canada’s second-largest airport, PATTISON is the primary advertising provider to 17 Canadian airports. Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. […]

Pattison Outdoor
Fri, Mar 8 at 9:31 PM

Axel Springer-owned DOOH ad tech firm Framen wins Obi’s DIY network of 220 videowalls in five European countries (Invidis)

Framen expands its retail media portfolio to include Obi’s large video walls greeting customers at entrances, which are the DIY chain’s trademark digital signage screens. These screens have been available for programmatic booking since 2023, initially through SSP1 by One Tech Group, and now via Framen’s Ads Manager. […]

invidis.com
Fri, Mar 8 at 3:23 PM

Digital Signage Summit Europe (DSSE) conference returns to Munich May 22-23, 2024; Focus on software (Invidis)

A little earlier than usual – due to the European Football Championship, which caused hotel and flight prices to skyrocket during the traditional July period. Experts from around the world will talk about future topics such as the transition to a platform economy, AI and cyber security – as well as other industry trends such as the latest developments in green signage and retail media. […]

invidis.com
Fri, Mar 8 at 3:19 PM

How Lamar grows cashflow margins (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising: The trick to margin expansion in the Billboard business is really really simple… grow the top line a little faster than you grow your expense line…and build some digital billboards because the incremental margin from digital is 75-80%… Then do a whole lot of tuck-in acquisitions because the incremental margin on a tuck in can run upwards of 65% all of that is accretive… We really focus on the real estate, so the largest cost is your lease cost. […]

billboardinsider.com
Fri, Mar 8 at 3:14 PM

Britain’s first astronaut ‘Brought to Light’ across the UK for International Women’s Day (DPAA)

8 March 2024: Alight Media has commissioned artist Martin Firrell to create ‘Brought to Light’ – an annual series of public art across digital billboards and 6 sheets, highlighting lesser-known stories of social value. The first artworks under the ‘Brought to Light’ banner highlight the achievements of Britain’s first astronaut, Helen Sharman. […]

dpaaglobal.com · Promoted content
Fri, Mar 8 at 12:10 AM

Thursday, March 7 Thu, Mar 7

JCDecaux reports full-year revenue up +7.6% to €3,570.0 million

Adjusted revenue up +7.6% to €3,570.0 million Adjusted organic revenue up +8.7% Adjusted operating margin of €663.1 million, up +10.0%, +€60.2 million yoy Adjusted EBIT, before impairment, of €266.2 million, up +25.5%, +€54.2 million yoy Net income Group share of €209.2 million, up +58,3%, +€77.0 million yoy Operating cash flows of €478.5 million, up +19.8%, +€79.1 million yoy Adjusted free cash flow of -€1.0 million impacted by c.€100 million one-off past rental payments Best-in-class ESG ratings Proposal to AGM not to pay any dividend in 2024 to maintain financial flexibility First quarter 2024 adjusted organic revenue growth expected to be around +9% Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of street furniture and the ongoing recovery of our transport activities. […]

jcdecaux.com
Thu, Mar 7 at 9:49 PM

JCDecaux UK 2023 organic growth exceeds 2019 level (The Media Leader)

JCDecaux’s UK business has reported 12.5% organic growth for full-year 2023 — above 2019 pre-pandemic levels. This was driven by strong digital revenue (including the rise of programmatic), double-digit organic growth in transport revenue and high single-digit growth in street furniture. This followed strong results in Q4 2023, which saw record revenue for the UK. […]

the-media-leader.com
Thu, Mar 7 at 9:46 PM

Broadsign integrates its DOOH ad tech with multichannel platform StackAdapt to facilitate political programmatic DOOH ad buys

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. […]

broadsign.com · Promoted content
Thu, Mar 7 at 11:22 AM

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