Friday, November 27, 2020

Editors’ Picks

Thursday, November 19 Thu, Nov 19

Wednesday, November 18 Wed, Nov 18

PJ Solomon’s media CPM comparison shows cost effectiveness of OOH (Billboard Insider)

Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks at this CPM chart from the PJ Solomon November 2020 Media Monthly. […]

billboardinsider.com
Wed, Nov 18 at 4:37 PM

DPAA’s Final WE.DOOH Livestream Workshop of 2020 Scheduled for December 10

NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session: “Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong. […]

dpaaglobal.com
Wed, Nov 18 at 12:08 AM

Tuesday, November 17 Tue, Nov 17

Goldbach Germany’s DOOH Inventory Is Now Available for Programmatic Buys via Hivestack’s Platform for Advertisers Across Germany, Austria and Switzerland (DPAA)

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. […]

dpaaglobal.com
Tue, Nov 17 at 7:25 PM

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