Tuesday, December 9, 2025

Editors’ Picks

Monday, November 24 Mon, Nov 24

Alpha Modus continues patent claim offensive: it sues digital signage tech firm Stratacache for patent infringement in in-store AI applications (GlobeNewswire)

The complaints assert core patents that form the backbone of Alpha Modus’ real-time retail intelligence stack covering shopper-behavior analytics, product-interaction tracking, sentiment detection, store-layout optimization, inventory intelligence, digital engagement, and point-of-sale workflow automation. […]

globenewswire.com
Mon, Nov 24 at 7:16 PM

CCO’s Scott Wells: Geopath aims to have a new OOH audience measurement system by 2027 (Billboard Insider)

Scott Wells, CEO of Clear Channel Outdoor. OAAA, which I chair, and Geopath, which Ali Broback chairs, brought our executive committees together, and we have sponsored an analysis…that is in the marketplace getting pricing on what a modern measurement system is. Think of a system that is going to be a lot closer to real time, a lot more automated in terms of how it works, and a lot more robust. […]

billboardinsider.com
Mon, Nov 24 at 7:00 PM

The role of first-party data in DOOH: insights from IAB UK members (IAB UK)

Jacob Jankel, CTO at i-Media: "DOOH presents a unique set of challenges when it comes to activating first-party data. Integrations with SSPs and DSPs aren’t always straightforward, governance hurdles can arise without access to explicit consent, and interoperability with digital-first ecosystems can be complex — not to mention the ongoing challenges around measurability and performance. […]

iabuk.com
Mon, Nov 24 at 12:11 AM

Sunday, November 23 Sun, Nov 23

Saturday, November 22 Sat, Nov 22

Clear Channel Outdoor wins renewal of contract to manage and upgrade advertising network at Washington Dulles International and Reagan National Airports

MWAA initially selected CCO as its airport advertising and media partner in 2016 to transform MWAA's advertising program into a dynamic, engaging media experience and to lift advertising revenue. CCO immediately grew airport media revenues by thirty percent pre-COVID and today has nearly doubled revenue over the previous concessionaire. […]

investor.clearchannel.com
Sat, Nov 22 at 12:02 AM

Friday, November 21 Fri, Nov 21

The latest IOT standard update provides many new features relevant for digital signage (Invidis)

by Florian Rotberg. The Connectivity Standards Alliance (CSA) has released Matter 1.5, the latest update to the IoT and smart home interoperability standard – and this one is a big step forward. While previous updates were relatively minor, Matter 1.5 introduces long-awaited support for cameras, new energy management capabilities, and expanded device categories. […]

invidis.com
Fri, Nov 21 at 11:40 PM

Thursday, November 20 Thu, Nov 20

Study commissioned by Interpublic shows in-store media is effective but “dramatically underutilized”

New York, NY, -- Interpublic Group (NYSE: IPG) and global experiential agency Momentum Worldwide have released new research today challenging the industry narrative that in-store media is experiencing a "resurgence." The comprehensive study reveals that in-store media hasn't been reborn, it's been consistently powerful but dramatically underutilized by brands and retailers. […]

Interpublic Group
Thu, Nov 20 at 10:57 PM

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