Advertisers including PepsiCo and Quicken Loans, and agencies such as Spark Foundry see GSTV’s gas station screens less as a billboard and more as another TV screen. PepsiCo has begun to consider GSTV to be part of its v...
Developments in technology mean brands can take advantage of outdoor advertising to create campaigns that adapt to real-time information. Cider brands, which still rely on favourable summer weather often find their advertisin...
Outdoor advertising company CCOH approached investors with a US$1.26bn secured eight-year non-call three bond, which, along with a US$2bn term loan and cash on hand, will redeem just over US$3bn of unsecured debt maturing in ...
“We are in the heart of Silicon Valley, you would expect us to have the most up-to-date billboards,” San Jose Councilmember Raul Peralez told Fox 2 KTVU. San Jose, Calif. wasn’t happy with the state of the billboard...
Cameras above digital outdoor displays would identify the particular car brand a user was driving and then show different advertisements. "We showed different creatives for each car brand within a given target audience," a...
The Out of Home industry suffers from needless complexity and some of the blame lies in the lack of standardization. Worse still, the problem is growing. Let’s use media types as an example. Our industry continues to develo...
37 latest moves. Pamela Rozell, PROMOTED to Vice President, Airport Properties & Business Development at JCDecaux. ...
At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 screens…we would like to be able to serve ads based on who’s there at the time…we might have ...
Term. A typical term is 3-12 months. Insider leans towards 3-6 month agreements. Out of home transactions are simple with a finite number of buyers. You’ll know at the end of 6 months whether a transaction will occur. ...
Among the solutions presented by LG, the 55-inch OLED Transparent stood out and is surprising for its slim bezels and elegant design. The most surprising aspect of this product is its transparent screen, which goes out of the...
In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million. That adds up to a lot more miles spent on roadways as well. Over the last 5 years, the number of vehicul...
Digital signage was installed across Virgin Holidays’ 100 UK-wide retail stores to drive customer engagement through relevant localized time-sensitive offers and tailored content, remove the need for onsite servers thereby ...
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based ar...
The Spectrum of the Seas, a new mega-cruise ship in the fleet of Royal Caribbean International, uses big direct view LED screens to great effect in its main dining room. The three level dining area can feed more than 1,800...
Creative Realities paid roughly $8.5 million last fall to buy Allure off of Christie Digital Systems, according to SEC quarterly report filings by CRI. The new filings say Louisville, KY-based solutions provider CRI “...
