Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations. She talks about what it’s like selling iconic urban out of home assets. Here are the highlights. […]
RESTON, Va., – Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. […]
The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of The Hague. The development cost more than half a billion Euros, but even in a period when retail has been clobbered, the mall is more than 90% leased. Like just about any new mall these days, there is a lot of digital. […]
Freetouch, an interactive solutions provider, has won an honorable mention for software from Fast Company's 2021 World Changing Ideas Awards for its Freetouch solution. Freetouch turns any smartphone into a remote control for digital signage and kiosks, according to a press release. Users can scan a QR code to connect to a display with no app necessary. […]
Lamar Advertising Company had net income of $38.3 million during first quarter, or 38 cents per share, compared to $40.4 million a year ago, or 40 cents per share. The Baton Rouge-based billboard and digital ad company saw its net revenue hit $370.8 million as of March 31, down from $406.5 million one year before. […]
Billboard Insider talked with Kalil and Company’s Max Drachman last week to get an update on the out of home transactions market. Max, how is 2021 shaping up in terms of deal volume? The year started a bit slower than usual, however it is picking up in a hurry. […]
Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from customers visiting a physical establishment, analyze them, process them, and display the most appropriate messages, at the most appropriate time, to the corresponding audience. […]
By Casey Binkley, CEO at Movia Media. Vaccines are rolling out by the millions across the United States right now, with roughly 264.5 million doses delivered to states and territories. This has given much-needed hope to Americans after what has been a very difficult year and a half. […]
This is certainly the biggest digital menu display I’ve ever seen – a set-up using LED in the common area of a cinema operation in the Cinépolis movie theater chain. Cinépolis is the largest cinema circuit in Latin America and the third worldwide, operating across Mexico, Brazil, part of the U.S. and roughly a dozen other countries. […]
Reflect Systems, a digital signage provider, has released Zero Touch, a touchless solution that allows users to control interactive digital signage from their phones. Users can scan aQR code to select menu items, scroll through content, control with mouse-precision or shop, according to a press release. […]
WASHINGTON, D.C.(May 3, 2021) —The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Karen Germ has joined as Vice President of Marketing. […]
May 3, 2021 – Media Resources is pleased to announce that Peter Rose, P.Eng, has joined Media Resources as Senior Vice-President of Operations. In this new role, Peter will oversee Media Resources products and services worldwide as part of the senior management team. […]
NEW YORK — May 4, 2021 — Captivate, North America’s leading location-based digital video network, today announced the Small Business Spotlight series in support of local U.S. businesses throughout the month of May. Small business owners can submit their story and ad to be featured on Captivate’s network of 11,000 elevator and large format screens in both office and residential buildings. […]
A firm that has been selling pro AV mounting hardware from a base in the U.K. has seen the sale of Premier Mounts as an opportunity to amplify expansion efforts into the U.S. and Canada, even hiring a 25-year Premier vet to run U.S. […]
By Kevin Gephart. Last week I discussed the top out of home sales objection – it costs too much. Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story. […]
