The early bird deadline for reduced pricing on attending the expo and sessions has been extended until March 1. This means DSF Members have until Friday, March 1 to register at reduced pricing and receive an additional discou...
This is India’s first ever measuring tool, developed in-house by LMG, that allows brands to target the right audiences with Reach or Budget as an objective for an OOH campaign. The OOH tool uses machine learning to deliv...
Premier Mounts – DSE Booth Number 1918 Why do people going to DSE need to put your company on their Must See list of booths? Premier Mounts manufactures some of the best display mounts to enable digital signage. We ha...
Guest Post: Debbie DeWitt, Visix Websites are ranked by search engines on a number of factors, one of which is dwell time. This is the amount of time a person spends looking at a webpage or site before going back to the Sear...
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years....
It was the first programmatic DOOH campaign at a national level, with location-based, day and time targeted content optimization and amplification. As thousands of couples across the country celebrated Valentine's day and ...
OAAN claimed that JC Decaux Nigeria Outdoor Advertising Limited was not validly incorporated in Nigeria, and so was illegally operating in the country contrary to the provisions of extant laws of the land, notably Provisions ...
The new billboards are targeting the opioid epidemic hitting the communities across the country at alarming rates. They're not sponsored by the county, the Department of Health or OASAS. We did reach out to the owner of the b...
Frankly, up to a couple years ago, you couldn’t really measure anything in out-of-home. And everything you could measure were estimates that had a bunch of asterisks next to them (Ed: Sounds a lot like Advertising in genera...
OOH works. It’s big, it’s loud, and if the design is clever, it’s extremely memorable. Why is OOH still a savory choice for quick-serves? DRIVE LOCAL TRAFFIC: Billboards on highways and expressways let drivers ...
NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain technology, this year will bring the technology from digital media into out-of-home (OOH), o...
CEO Alim maintains that the rapid success of Bidooh is because it “cuts out the middlemen” who’ve traditionally dominated the advertising industry. It achieves this “by implementing the blockchain to make the proce...
As outdoor digital signage develops in line with physical, technological and environmental trends, it looks set to be a key part of this. There are already examples of outdoor digital signage improving life in our urban ar...
QMS Media Limited operates in Australia, New Zealand, and internationally. Mr. Barclay David Nettlefold, CEO, MD & Director. Total Annual Compensation: A$902.4K. Mr. John O'Neill, Chief Executive Officer of QMS Au...
The current city code prevents double-sided digital billboards. If the proposal passes, Clear Channel Outdoor will be allowed to install 13 digital signs on the backs of existing billboards. "There will be much less clu...
