Ad buyers intend to double their spend on Walmart’s retail media network as it steps out of Amazon’s shadow (DIGIDAY)
By Kimeko McCoy. The growth of Walmart’s ad business, which accounts for almost a third of the retail behemoth’s overall operating income of $6.7 billion now, is due in no small part to its growing e-commerce business. Last year, Walmart’s global e-commerce sales exceeded $100 billion. […]
Mon, Nov 25 at 7:43 PM