Longtime 16:9 sponsor Capital Networks, a CMS software company based in suburban Toronto, is the latest firm to announce an integration with BrightSign’s little purple media players. […]
Vancouver-based digital signage solutions provider 10net Group has acquired Phoenix-based Unified Brand in a deal that gives both, relatively small companies more heft and clout in chasing deals across North America. […]
Canadians are mostly practical people, so I am probably not the only person north of US border who has seen images or video of a new Canada Goose experiential store in Toronto and wondered why a cold room was needed, when parka-testing shoppers could just go outside. On the other hand, would the shoppers come back with their pricey jackets? And, of course, it’s not always cold up here. […]
Some very big technology companies have come into the digital signage business through the years, and with the exception of the display guys, most have either exited or their efforts kinda petered out. Every so often I stumble across something that suggests Cisco is still in signage, but I don’t see it. […]
Richard Rothfelder, Partner, Rothfelder Falick. More citizens will spend more money exercising their rights to freedom of speech, including by promoting their candidates through billboard and other out of home advertising. […]
The partnership is based on location intelligence from HERE. Bentley Systems uses HERE traffic data, navigable attributes, road network information and maps in its Streetlytics solution (developed by mobility analytics solution provider Citilabs), which provides insights into where, how, when and why people travel. […]
John F. Laramie, CEO at Project X (fka ADstruc) Despite the name change, we’re actually doing the same thing we set out to do when we launched the company 10+ years ago — providing a more efficient way to buy OOH with the help of technology. In our early stages, we did that by selling the technology directly to the buying agencies. […]
Shannon Mutschelknaus, Display Quality and Reliability Lab Engineering Manager, Daktronics. Inside LEDs is a diode and that diode when operated properly can last a very long time… 100,000 hours only refers to the diode chip itself. […]
STRATACACHE appears to be timing partnership announcements this week to coincide with its presence at the NRF retail trade show in NYC. On the heels of a partnership announcement Monday regarding the Japanese market, CEO Chris Riegel has announced what is a more significant and momentous deal with a huge Chinese LCD panel manufacturer. […]
Designed to reach consumers in “out of home” locations such as the High Street, shopping malls and conference centres, iWalker from NomadiX uses facial feature detection to collect a range of data that is impossible to amass from traditional billboards and ad flyers. It records how many people have looked at a message, and for how long. […]
Atin Gupta, CEO, Atin Promotions & Advertising. Gupta thinks that digital and programmatic is finally becoming a reality and OOH players need to be ready for that. “Several municipal councils across the country are coming up with new guidelines for OOH. […]
I am skipping the NRF retail show in NYC this week – every 2-3 years is enough for me – but there are plenty of digital signage vendors there, some making a very large investment. STRATACACHE had a very large booth last year and it appears to be much the same for 2020 – we’re talking seven figures investment, I’d think. […]
Will touchscreen innovation gain a true foothold in the fast food industry, shortening drive-thru waits and making restaurants more efficient? […]
By Paul Inman. Firstly, it’s important to understand the way in which digital ads have saturated the online space, with the average Internet user now exposed to an estimated 4,000 promotions each and every day. […]
In October 2019 a digital sign that was hacked on I-75 North in Auburn Hills MI and showed an adult video for 20 minutes to the public. Maybe the best way to deter hackers is to make known there are consequences to their actions. […]
