Editors’ Picks

ExchangeWire: Broadsign integrates its supply-side DOOH programmatic platform with Adform’s omnichannel demand-side platform to facilitate global DOOH buys

Media buyers can now tap into Adform’s targeting and retargeting capabilities to reach desired audiences around the world using online, mobile and digital-out-of-home channels. The integration gives media buyers access to 50,000 roadside, transit, retail, and place-based digital screens located throughout the world directly via Adform. […]

exchangewire.com
Thu, Dec 5 at 5:25 PM

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Media Post: Programmatic DOOH Takes Hold In Japan As Olympics Approach

This past February, Japan-based agency holding company Dentsu and NTT Docomo, the country’s dominant mobile phone operator, formed Live Board, a joint venture to build a programmatic DOOH network and operate an ad exchange that aggregates the inventory of highly fragmented Japanese DOOH media owners. […]

mediapost.com
Thu, Dec 5 at 5:05 PM

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The first-ever movie trailer to play on Ocean Outdoor’s Piccadilly Lights digital billboard is for the new James Bond film (Prolific London)

In a world media first, the full trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the Piccadilly Lights in London on Wednesday afternoon. Distributed by Universal Pictures, the latest outing in the Bond franchise is due to be released in the UK on April 2 2020. […]

prolificlondon.co.uk
Thu, Dec 5 at 4:58 PM

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Study uncovers ways to improve digital menu boards (DSToday)

The study conducted by restaurant industry consultants, King-Casey and SeeLevel HX, found that although both drive-thru and interior QSR menu boards are strong sales tools, many QSRs are failing to use them to maximum effect, a news release said. This was especially found to be the case for limited-service brand drive-thrus, where research indicates nearly 70% of business happens. […]

digitalsignagetoday.com
Thu, Dec 5 at 4:50 PM

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Out-of-home industry trends from the point of view of OOH appraisers (Billboard Insider)

Paul Wright and Carson Frost of Signvalue. What are the out-of-home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital displays. […]

billboardinsider.com
Thu, Dec 5 at 4:36 PM

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Broadsign and Adform integrate platforms to include DOOH into programmatic media buys

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and digital-out-of-home. The integration gives media buyers access to 50,000 roadside, transit, retail, and place-based digital screens located throughout the world directly via Adform. […]

broadsign.com
Thu, Dec 5 at 4:10 PM

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LIVE BOARD partners with Hivestack to power Programmatic OOH Marketplace in Japan (DSConnection)

D […]

dpaaglobal.com
Thu, Dec 5 at 11:39 AM

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Kochava Joins Forces with DPAA to Drive Digital Out-Of-Home Growth (DSConnection)

NEW YORK and SANDPOINT, Idaho, December 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, and Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced today the company has joined the DPAA out-of-home marketing association. […]

digitalsignageconnection.com
Thu, Dec 5 at 9:19 AM

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CityLab: Car-Mounted DOOH Ads Take a New Direction: Data Collection

A startup called Firefly puts sensor-equipped advertising screens on top of Uber and Lyft vehicles. Now they do more than marketing: They collect data. Atop most New York City taxis are advertising screens—flashing LEDs hawking Lion King tickets and beer and McDonald’s. […]

citylab.com
Wed, Dec 4 at 6:05 PM

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AdSquare chief is optimistic about programmatic DOOH (Mobile Marketing)

Andy Beames, UK general manager at Adsquare. Adsquare is a data marketplace – we aggregate disparate data sources – from background SDK sourced location data, all the way through to credit card purchase data, socio-demographic data and even app usage. All told, there are over 80 branded data partners in our marketplaces. […]

mobilemarketingmagazine.com
Wed, Dec 4 at 5:57 PM

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10 takeaways from a decade of DOOH advertising (Campaign)

At this year’s Ocean awards ceremony, judges, winners and industry experts looked back over the past decade. Here are the top 10 takeaways from the development of DOOH creativity through the lens of the Ocean Digital Creative Competition. 1. […]

campaignlive.co.uk
Wed, Dec 4 at 5:52 PM

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Australian ad-tech startup launches open marketplace for out-of-home advertising (Mumbrella)

CAASie, an ad-tech startup, has launched an online demand side platform (DSP) for out of home advertising. In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to the amalgamation of digital marketing and out-of-home (OOH) advertising. […]

mumbrella.com.au
Wed, Dec 4 at 5:46 PM

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Las Vegas Sun: Las Vegas passes mobile billboard safety regulations

Clark County commissioners voted unanimously today to pass safety regulations for mobile billboard trucks. Commissioner Jim Gibson, whose district covers the Strip, said there have been instances of unsafe vehicle maneuvers and billboards tipping over in the wind. The vehicles, which feature large electronic screens for advertising, routinely roam the Strip. […]

lasvegassun.com
Wed, Dec 4 at 5:43 PM

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How QSRs can improve their digital signage (Restaurant Technology News)

Here are some simple ways to update and refresh your QSR digital signage and technology systems. System-on-Chip (SOC) Technology. One technology basic is that the digital signage network employ System-on-Chip (SOC) technology. […]

restauranttechnologynews.com
Wed, Dec 4 at 5:36 PM

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PCMag: A Closer Look at Samsung’s The Wall MicroLED TV System

I've been waiting to see more of Samsung's The Wall TV system ever since it was first revealed at CES almost two years ago. Instead of using an LCD or OLED panel, The Wall uses individual LED clusters to form its picture, like much larger (and much more pixelated) video signage. It shows a great deal of promise, but its size and scope has kept it out of reach of consumers. […]

pcmag.com
Wed, Dec 4 at 5:31 PM

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