Sunday, April 5, 2020

Editors’ Picks

Monday, March 30 Mon, Mar 30

How the pandemic changes consumer attitudes, expectations of brands (MediaVillage)

The Kantar study also shows that strong brands recovered nine times faster following the financial crisis of 2008. So, if history repeats itself, it's vital for brands to adjust their messaging to remain relevant and to stay in touch with consumers during the COVID-19 pandemic. After all, if you're there in the bad times, viewers will likely be with you in the good ones. […]

mediavillage.com
Mon, Mar 30 at 11:31 AM

Marketing Down 8.7% Advertising Up 7.9% What’s Wrong With This 2025 Forecast? (MediaVillage)

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025. […]

mediavillage.com
Mon, Mar 30 at 12:10 AM

Saturday, March 28 Sat, Mar 28

Friday, March 27 Fri, Mar 27

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