Editors’ Picks

New Jersey Transit Corporation’s Meadowlands rail line gets new revenue from naming rights as it rebrands as “BetMGM Meadowlands Rail Line” (Digital Signage Today)

In the first deal of its kind, the Meadowlands rail line will be renamed "BetMGM Meadowlands Rail Line" as part of a three-year sponsorship agreement. The partnership includes digital and print advertising in addition to the naming rights. "This unique advertising partnership represents a significant new source of revenue for NJ TRANSIT," Kevin S. […]

digitalsignagetoday.com
Tue, Sep 20 at 5:40 PM

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Campaign Middle East to release The Annual 2022-23 OOH Guide – a directory of OOH suppliers in the region

Until our first edition of the guide, there was no such hands on directory giving a detailed overview of all the outdoor companies in the region, but there was a huge demand for this from all media planners. Our guide would lists the main suppliers in the region, along with their locations. […]

campaignme.com
Tue, Sep 20 at 5:13 PM

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This CTO says digital signage needs AI and interactivity to stop being “dumb” (DS Today)

Interview with Luke Hubbard, CTO at Screencloud, by Daniel Brown. Q: There's a lot of buzz around emerging technologies like AI and holograms. What do you see as the future of digital signage innovation? […]

digitalsignagetoday.com
Tue, Sep 20 at 3:51 PM

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Fashion Icons Use LED Column As Centerpiece At Famed Paris Department Store (16:9)

Just about every example of an LED based on a vertical column has been for DOOH advertising in places like airports and rail stations, ... […]

sixteen-nine.net
Tue, Sep 20 at 7:48 AM

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Christie Adds Pair Of Super Fine-Pitch LEDs To MicroTiles LED Line (16:9)

Christie is getting deeper into fine pitch LED, launching a pair of super-tight, flip chip-based displays to its MicroTiles LED product line. There are ... […]

sixteen-nine.net
Tue, Sep 20 at 7:10 AM

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Vistar’s Take: What is Digital Out-of-Home (DOOH)? (Vistar Media)

By Hanna Lyder. As the world has become more digitized, so has the OOH industry. Digital signage gradually began elevating the medium alongside static print ads, as more and more media owners started to either convert their boards or add screens in new places. […]

info.vistarmedia.com
Tue, Sep 20 at 12:11 AM

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SmartyAds’ Take: What Is Digital Out-of-Home (DOOH) (SmartyAds)

By Irina Kovalenko. DOOH ads are displayed on the digital billboard with dynamic content of multiple animated images and remain on them for a short period of time. Such ads are able to communicate with its viewer, they are more interactive and thus more captivating. […]

smartyads.com
Tue, Sep 20 at 12:10 AM

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Digital Menu Boards in Restaurants: It’s Only a Matter of When, Not If (Bar and Restaurant)

By Jackie Walker. The burning question in nearly every digital signage deployment designed to help facilitate sales is the same – how soon will there be a return on investment? We know that the capex required to stand up a digital signage deployment – especially at any sort of scale – is significant. […]

barandrestaurant.com
Tue, Sep 20 at 12:10 AM

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JCDecaux acquires full ownership of Chicago’s Expressway Digital Billboard Network (Globenewswire)

JCDecaux has increased its stake in Interstate JCDecaux, LLC from 50% to 100%. JCDecaux North America is now the sole owner of the company which operates the 52-face Chicago Expressway Digital Billboard Network under a long-term agreement with the City of Chicago. […]

globenewswire.com
Mon, Sep 19 at 6:05 PM

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OUTFRONT Media CEO is seeing no sign of a recession-based drop in out-of-home demand (Billboard Insider)

Here’s a summary of OUTFRONT Media CEO Jeremy Male’s comments at last weeks Goldman Sachs Communicopia conference. Any signs of a recession? I sat with our national sales team in Los Angeles…they said no. […]

billboardinsider.com
Mon, Sep 19 at 6:04 PM

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L.A. transitions from one private partner (Outfront/JCDecaux) to a new private partner (Tranzito-Vector) to build new bus shelters (NextCity)

By Maylin Tu. L.A.’s bus shelters are currently funded through advertising. In 2001, L.A. […]

nextcity.org
Mon, Sep 19 at 5:40 PM

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A month after its launch, QMS City of Sydney DOOH network is in high demand (AdNews)

By Ashley Regan. QMS’ new City of Sydney digital street furniture network is seeing a high level of demand for the rest of 2022 and into 2023. The categories that have joined the launch partners* across the network in recent weeks include luxury retail, finance, entertainment, technology, travel, automotive, alcohol and hardware and home retail, with others set to follow in the weeks to come. […]

adnews.com.au
Mon, Sep 19 at 12:11 AM

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Why You Should Use 3D Illusion Content At Your Trade Show Booth, And How To Do It (16:9)

Guest Post: Jake Berg, Render Impact Advancements in technology have allowed for LED walls to open a whole new market for high impact digital ... […]

sixteen-nine.net
Mon, Sep 19 at 12:10 AM

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AOTO’s huge L-shaped LED screen at Guangzhou Grandview Mall (CX Network)

AOTO has installed a huge L-shaped outdoor advertising LED screen on the façade of Guangzhou Grandview Mall, the commercial and cultural centre in the most prosperous area of ​​Tianhe District, Guangzhou. The customised LED display covers nearly 800 square metres, with a pixel pitch of 6 mm, and boasts a super 4K resolution with more than 17 million pixels. […]

cxnetwork.com.au
Mon, Sep 19 at 12:10 AM

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Energy Debate Over Switching Off Digital Ad Displays Expands To Ireland (16:9)

The debate and discussion about digital ad displays being turned off to save energy has spread from mainland Europe to Ireland. Sinn Féin Senator ... […]

sixteen-nine.net
Sun, Sep 18 at 5:02 PM

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