Monday, October 25, 2021

Editors’ Picks

Friday, October 15 Fri, Oct 15

New digital street media network in New Zealand has screens attached to ebike and escooter charging stations (StopPress)

The Locky Docks network is the brainchild of Cameron, entrepreneur Matt Pony, and tech innovator Andrew Charlesworth. The parking docks have large digital screens for real time advertising. This widespread outdoor media platform in areas such as busy cafés creates convenience for users and a receptive audience for advertisers. […]
Fri, Oct 15 at 12:10 AM

Thursday, October 14 Thu, Oct 14

Ex-Verizon Media, now known as Yahoo, launches tool to measure sales lift resulting from DOOH campaigns (Yahoo)

Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions. […]
Thu, Oct 14 at 10:28 PM

Wednesday, October 13 Wed, Oct 13

Is Your Cannabis Billboard DCC-Compliant in California? (Cannabis Business Executive)

By Tiffiny Walls-Fox, partner at Edlin Gallagher Huie + Blum. Every cannabis-related enterprise working to build a legitimate business in California must operate within the regulations established by the Department of Cannabis Control (DCC). This includes the recent restrictions placed on billboard advertising by the Bureau of Cannabis Control (“BCC”) pursuant to the ruling in Farmer v. […]
Wed, Oct 13 at 10:57 PM

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