Editors’ Picks

The Lockdown Boom in Retail AV (Digital Signage Federation)

It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. […]

digitalsignagefederation.org
Mon, Jul 19 at 9:00 AM

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Multichannel platform Comscore joins the ranks of providers of DOOH audience measurement

Earlier this year, Comscore joined with DPAA and the Out of Home Advertising Association of America (OAAA) to help advance OOH measurement. […]

comscore.com
Sun, Jul 18 at 9:22 AM

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TechRadar: Digital signage was among the IOT devices subjected to malware attacks that spiked by 700% over the pandemic

By Sead Fadilpašić. Attackers were focused on roughly 550 different device types. Printers, digital signage and smart TVs, all of which were connected to corporate IT networks, were particularly affected, with smart refrigerators and musical lamps even found to be connected and transmitting data through corporate networks. […]

techradar.com
Sun, Jul 18 at 9:05 AM

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Motley Fool experts analyse the stock of Boston Omaha – parent of Link Outdoor

Brian Withers And Matthew Frankel. To be compared with Warren Buffett or the company he founded is quite a compliment. It's rare to find a company that's really following in Buffett's footsteps, but Boston Omaha (NASDAQ:BOMN) is one conglomerate that is. […]

fool.com
Sun, Jul 18 at 8:57 AM

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When and how to approach a landlord about a potential out-of-home site lease (Billboard Insider)

Out of home permitting and development expert Andy Goodman. I spend a fair amount of time looking at a particular city, looking for non-landscaped areas of the freeway, reviewing the sign code, finding existing billboards in the city and the spacing. I then start calling landowners to see who’s interested. […]

billboardinsider.com
Sun, Jul 18 at 8:55 AM

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Two examples of programmatic DOOH campaigns run via Adomni platform (Video, 16:29)

Adomni CEO and two different major brands tell about their recent programmatic DOOH campaign strategy, tactics and results. Learn about screen sequencing and the creative artwork considerations that blended digital billboards, urban panels, Uber OOH cartops and other outdoor screens to deliver 360 degree performance branding. […]

youtube.com
Sun, Jul 18 at 8:17 AM

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Intersection’s CMO pitches OOH advertising to brands as they recover from the pandemic (Adweek)

Intersection’s Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. […]

adweek.com
Sun, Jul 18 at 8:12 AM

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This Adidas liquid billboard is straight out of the future (Creative Blog)

By Georgia Coggan. Adidas has caused a splash with a billboard on a beach in Dubai. Literally, actually, as it's a billboard you can actually dive into. […]

creativebloq.com
Sun, Jul 18 at 8:05 AM

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16:9: Commercial Block Retrofitted With LED-Embedded Glass Facade; Looks Good Even From Inside

This is a small commercial building in Tangshan, a city that looks like it is maybe an hour east of Beijing, with an 83 sq. meter LED on glass display on its main facade. This is interesting because it is LED in glass, and not the mesh LED products that can look great from the outside but kinda terrible from the inside of a building. […]

sixteen-nine.net
Fri, Jul 16 at 12:00 PM

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How to advertise on a billboard, and the best methods and metrics (75Media)

There’s no doubt that out-of-home (OOH) ad spending is continuing to increase at an exponential rate post Covid-19, while it’s projected to grow by a further 19.2% through 2022. […]

75media.co.uk
Fri, Jul 16 at 6:18 AM

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Does Lamar Gain “Favored Nation” Status with $30M Vistar Investment? (OOH Today)

Many independent operators have contacted OOH Today with concerns over Vistar’s recent announcement as the beneficiary of the funding investment by Lamar Advertising Company. See the announcement we shared earlier this week here⇒ Lamar Invests $30M in Vistar Media. […]

oohtoday.com
Thu, Jul 15 at 5:00 PM

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Will Vistar Media Give Lamar Preferential Treatment, Access to Location and Performance Data? (Billboard Insider)

With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with Lamar in several billboard markets. […]

billboardinsider.com
Thu, Jul 15 at 4:00 PM

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“The Billboard Guy” on What Makes a Good Location, and How to Build and Maintain Structures (Billboard Insider)

Pelican Billboard founder John D Jackson III operates a Louisiana out of home plant with numerous faces including 9 digital faces. John is known as “The Billboard Guy.” Last week he talked about digital signs and his philosophy of business. […]

billboardinsider.com
Thu, Jul 15 at 3:00 PM

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OOH In the Digital Advertising Marketplace (OAAA)

By Andy Sriubas EVP, Strategic Planning & Development OUTFRONT Media. The fall of the Roman Empire created a vacuum where safety and efficiency had once been taken for granted. Without the Roman military authority, medieval European commerce was left in a disrupted state. […]

thoughtleadership.oaaa.org
Thu, Jul 15 at 12:00 PM

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Anna Bager: How Sports Connect to Out of Home Media (OAAA)

By Anna Bager OAAA President & CEO. I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. […]

thoughtleadership.oaaa.org
Thu, Jul 15 at 10:30 AM

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