Tuesday, April 16, 2024

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Monday, April 1 Mon, Apr 1

Walmart expands access to its onsite display ads via programmatic buying (Chain Store Age)

Walmart will make its Walmart Display in-store display ad business primarily programmatic and auction-based, with greater advertiser access and control. Starting in April 2024, the retailer will make onsite advertising in stores available to brands of all sizes, including third-party Walmart Marketplace sellers through the Walmart Ad Center self-service platform. […]

chainstoreage.com
Mon, Apr 1 at 12:03 PM

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