National cost for all outdoor media types. National cost for Billboards. Billboards are usually located in highly visible, heavy traffic areas such as expressways, primary arterials, and major intersections. […]
Jack Myers. By economic standards, marketing has been in a deep recession for more than two decades and is now bordering on a depression. Annual average growth of U.S. […]
The Kantar study also shows that strong brands recovered nine times faster following the financial crisis of 2008. So, if history repeats itself, it's vital for brands to adjust their messaging to remain relevant and to stay in touch with consumers during the COVID-19 pandemic. After all, if you're there in the bad times, viewers will likely be with you in the good ones. […]
This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to continue social distancing and stay at home unless they need to get out for essentials like groceries and medicine. The campaign was organized by Fiona FitzGibbon, Founder of UK-based Diversiffi Media. […]
Companies leverage expertise to breathe new life into machines in fight against coronavirus SAN JOSE, Calif. and PHILADELPHIA, Pa. (March 28, 2020) – Bloom Energy Corp. […]
Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025. […]
Instead of filling those out-of-home ad spaces valued at $100,000 with United messaging, the airline is donating to UNICEF, the United Nation's Children's Fund, the 214 paid-for out-of-home advertising placements that were previously allotted for a spring ad campaign. […]
Jim Wilson, Talon CEO - US. During times of crisis and uncertainty, OOH is especially valuable and holds a significant role in helping society and the business community navigate unique challenges. […]
The stimulus package approved by Congress and signed by President Trump March 27 includes grants and loans for small and mid-sized businesses. Summary Payroll-relief loans of $10 million or 250 percent of average monthly payroll will be provided for salaries, paid leave, health benefits, mortgage interest, utilities, and rent. […]
by Ken Klein. Advertisers — big brands and local small businesses — are changing copy in the context of COVID-19. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. […]
According to the The Las Vegas Convention and Visitors Authority (LVCVA), at least three shows have decided to confirm even dates several months from now, by which time travel and business restrictions should be lifted. The Int’l Wireless Communications Expo, which was initially scheduled for April 1 – 2, 2020, has been rescheduled for Aug. 24 – Aug. […]
Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis. There is a high level of agreement that brands should use a reassuring tone, offer a positive perspective and communicate brand values. […]
“The first thing brands have to do is not think about today, but about how they want their brand to be perceived when the world starts to return to normal,” said Jim Nail, a principal analyst at Forrester. “The last thing you want to do now is appear tone deaf or opportunistic or otherwise taking advantage of the situation in any way.” New rules, new plan. […]
According to a new survey of nearly 400 media buyers and brands, 74% said they think the coronavirus pandemic will have a larger impact on the advertising spend than the 2008 financial crisis. […]
From mall kiosks to airport TVs to Uber car tops and billboards, the industry is leveraging their extensive networks and donating premium inventory to help slow the spread of the virus. […]
