By Michael Gaida, Pixabay. Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. […]
The Locky Docks network is the brainchild of Cameron, entrepreneur Matt Pony, and tech innovator Andrew Charlesworth. The parking docks have large digital screens for real time advertising. This widespread outdoor media platform in areas such as busy cafés creates convenience for users and a receptive audience for advertisers. […]
by Katrina Scanlan, Content Strategist. The main message from day one of the DPAA Global Digital Out of Home 2021 Summit was technology … with a twist. Here’s our top 5 takeaways from the summit (in case you didn’t have three hours to spare on a Thursday afternoon). […]
Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions. […]
CONFERENCE: OCTOBER 23-29; EXHIBITS: OCTOBER 27-29. ORLANDO, FLORIDA. InfoComm is produced by AVIXA, The Audiovisual and Integrated Experience Association. […]
The ISE Conference program runs from Monday, Jan. 31 through to Friday, Feb. 4. […]
by Nick Coston, OOH Media Buyer & Agent/Consultant. It’s been two whole years since one of the traditional OOH media summits has been held in NYC. That’s 730 days. […]
Earlier this week, a Watchfire Signs employee was convicted of defrauding Watchfire Signs out of $330,000 in 2019. In 2017 Clear Channel Outdoor took a $10 million charge for accounting fraud in the company’s Chinese subsidiary. Here are some ways employees can steal from your out of home company. […]
Microsoft's out-of-home (OOH) campaign, which will appear in major railway stations across the UK, features a 10-second clip of a BSL interpreter signing the message: “The more inclusive you are, the more innovative you can be. Together we can create a better and more accessible world for everyone. […]
Transparent LCD displays have been around for a decade or more, but aside from those screens in grocery chiller doors, I’ve not seen widespread ... […]
The press release borders on impenetrable, but the accompanying image for news about a short-term video wall creative piece in South Korea makes it ... […]
ISE returns to Barcelona, Spain February 1-4, 2022 for another in-person AV industry event. Registrations for Integrated Systems Europe (ISE) 2022 are now open. The event will take place at Fira de Barcelona Gran Vía in Barcelona, Spain. […]
By Jason Hemp, Les Levitt and John Miller. When you have a San Jose City Council policy that is an exception to the Municipal Code, and then when the airport carries it further and claims they have an exception to the council policy, it becomes absurd and appears that there are no rules. […]
AVIXA has been working hard to convince both buyers and sellers that it is safe to be in Orlando in just a couple of ... […]
By Tiffiny Walls-Fox, partner at Edlin Gallagher Huie + Blum. Every cannabis-related enterprise working to build a legitimate business in California must operate within the regulations established by the Department of Cannabis Control (DCC). This includes the recent restrictions placed on billboard advertising by the Bureau of Cannabis Control (“BCC”) pursuant to the ruling in Farmer v. […]
