Mike Hershey, head of OAAA Government Affairs. On Friday, the White House announced some very temporary tariff exceptions for the electronics and semiconductor industries. […]
Colin Lewis, retail media expert. Yes, there are superficial similarities: DOOH advertising has evolved from static billboards to dynamic displays. Instore media has evolved from ‘cardboard’ to 4k digital screens. […]
Instead of menus and promition offers, some screens showed “Liberate Palestine” content. This serious security incident demonstrated again that IT security is only as good as its weakest link. According to IBM, phishing scams are the leading initial attack vector, responsible for 41 percent of all IT security incidents. […]
OAAA CEO Anna Bager. We’re providing panelists of subject matter experts to delve into audience measurement, national sales and programmatic, so Independents can better examine ways to leverage these areas and drive growth in their markets. […]
Andy how do you decide when to fight a regulatory authority and when to play nice? It pays to be nice and maybe never ever more so than when you’re working with local government and you’re seeking permits. When I was in the Albany NY office it appeared to be impossible to build a new billboard. […]
Probably the biggest vendor at Touch Taiwan this week in Guess Where is AUO, the giant white-label display manufacturer that has its main office ... […]
Touch Taiwan starts tomorrow in Taipei and among the announcements advancing manufacturers’ showcases is one involving a tie-up between a domestic company, PlayNitride, and ... […]
Just to muddy the supply chain outlook a bit more, a new post by display supply chain experts Counterpoint Research notes that the tariffs ... […]
Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent this time last year. Elizabeth McIntyre, OMA CEO said: “This result is another clear signal that Out of Home has emerged as a medium that gives brands the high visibility and impact they need. […]
I have gone down the path two or three times of trying to build up a database of all of the companies in the ... […]
We sat down with SignValue CEO, Paul Wright to get more details on the deal. Paul, can you walk us through the process and time involved to finalize this relationship with Walmart? Sure, we started advising Walmart about two years ago. […]
by Florian Rotberg. The two fine-pixel-pitch LED displays – hand-felt COB – have been amended with an ambient LED frame. This creates a dynamic display area estimated to be one-third larger than the dvLED itself, increasing attention and adding style. […]
Security breach within Stingray systems to blame for national signage snafu. Christopher Ballard. Some troubling new items popped up on menu boards at Mary Brown’s Chicken locations across the country recently. […]
by Florian Rotberg. This weekend brought a great relief to the digital signage industry. For the time being, the additional punitive tariffs of up to 145% on electronic products were suspended for 90 days. […]
Setting aside tariffs (somehow), here’s a look at the state of OLED TV shipments pre-tariffs chaos from the research firm Omdia – which suggests ... […]