Friday, September 22, 2023

Editors’ Picks

Monday, September 11 Mon, Sep 11

Sunday, September 10 Sun, Sep 10

World Out of Home Organization signs up 200th member, a first one from Kazakhstan

The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]

Sun, Sep 10 at 2:17 AM

Saturday, September 9 Sat, Sep 9

Ad of the Day: The Rolling Stones return features 109 billboards on Sunset Boulevard (The Drum)

Today, these out-of-home (OOH) activations have made way for digital screens showcasing brand campaigns, but a seed was planted for Rousselet. He wanted to bring The Stones to life using archive footage from live gigs, old videos and album iconography. Each scene would be placed on top of a sun-soaked billboard while Sidney Sweeney rides in a vintage car singing along. […]
Sat, Sep 9 at 6:32 PM

Weekend gossip: CEO of German OOH ad operator Stroer Media spotted off Camp del Mar on a $110,000,000 yacht (Majorca Daily Bulletin)

German billionaire Udo Mueller. on board M/Y Kensho, spotted off Camp de Mar, which is reportedly worth $110,000,000 and costs $11,000,0000 a year to run. He is the CEO and biggest single shareholder of Stroer Media, a leading out-of-home advertising, online advertising, billboards, and street furniture company based in Cologne, Germany. […]
Sat, Sep 9 at 6:31 PM

Thursday, September 7 Thu, Sep 7

Australian OOH measurement body MOVE offers its data for integration with other platforms serving the OOH market (Mediaweek)

MOVE (Measurement of Outdoor Visibility and Exposure) is calling for expressions of interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home (OOH) advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own products and software. […]
Thu, Sep 7 at 6:22 PM

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