by Florian Rotberg. No longer just selected branches in metropolitan regions, but increasingly nationwide. Whether KFC, McDonalds, Starbucks or JollyBee, digital menu boards, order terminals and drive-through screens can be found in more and more restaurants between Thailand and Indonesia, Malaysia and Taiwan. […]
by Florian Rotberg. Now comes the next stage with dynamic price display: Like gas stations or ride services such as Uber, American QSR chains are now relying on data-based surge pricing. Depending on demand, visitor frequency, weather and many other variable factors, the prices for burgers & Co. […]
Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage them to engage political ad clients. […]
Commercial Integrator Expo, will be co-located with CEDIA Expo in Colorado. The CIX 2024 Conference will feature all-new educational sessions on new revenue opportunities, future of work and collaboration technology. […]
By Mike Smith, CEO, Open Media. Magnum's new 3D OOH billboard campaign (see pic above) is a great example of using state-of-the-art technology to create captivating displays. […]
Intersection assumes role as exclusive advertising partner for Pace, expands market footprint in greater Chicagoland Chicago, IL - July 16, 2024 - Intersection, an experience-driven out-of-home media and technology company, has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. […]
by Willow Roberts. Nvidia has revealed its role in coordinating the almost 750,000 square feet of displays both outside and inside the building. The outside screen, known as the Exosphere, is made up of 1.2 million lights resembling (and known as) hockey pucks. […]
by Florian Rotberg. When it comes to CMS platforms, integrators in the premium segment rely on well-known European and North American solutions. The broader market, in contrast, is reluctant to pay for soft-ware and to maintain complex interfaces. […]
Here’s an interesting little quick-cutting video that shows what’s going on in a Madrid lab that’s testing technologies and store design ideas for global ... […]
I get a little antsy thinking about big, expensive LED displays mounted in a factory floor also hosts, probably, forklifts and rolling manlifts, but ... […]
Computing hardware giant Nvidia has put out a “behind the screens” post online to talk about what is underneath the hood, so to speak, ... […]
Zoey Zhang. A subway train company in China has launched in-system personalised billboards in an attempt to boost its financial fortunes, and inject some fun into the lives of commuters. The billboards appeared in subway stations operated by the Guangzhou Metro Group in southern China’s Guangdong province. […]
by Antonia Hamberger. Uefa has deployed virtual perimeter advertising for the first time on a large scale at Euro 2024. However, the technology holds much greater potential, prompting the question of what stadium advertising will look like in the future. […]
By Gabriella Abdul-Hakim, Fritz Farrow, and Will McDuffie. In remarks on Sunday, Biden urged the country to come together and bring down divisive language. "There is no place in America for this kind of violence or any violence, for that matter," Biden said. […]
Signagelive CEO Jason Cremins has an interesting post up on Linkedin making the industry aware of a problem some digital signage networks may now ... […]
