Friday, December 13, 2019

Editors’ Picks

Thursday, December 5 Thu, Dec 5

ExchangeWire: Broadsign integrates its supply-side DOOH programmatic platform with Adform’s omnichannel demand-side platform to facilitate global DOOH buys

Media buyers can now tap into Adform’s targeting and retargeting capabilities to reach desired audiences around the world using online, mobile and digital-out-of-home channels. The integration gives media buyers access to 50,000 roadside, transit, retail, and place-based digital screens located throughout the world directly via Adform. […]

exchangewire.com
Thu, Dec 5 at 5:25 PM

The first-ever movie trailer to play on Ocean Outdoor’s Piccadilly Lights digital billboard is for the new James Bond film (Prolific London)

In a world media first, the full trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the Piccadilly Lights in London on Wednesday afternoon. Distributed by Universal Pictures, the latest outing in the Bond franchise is due to be released in the UK on April 2 2020. […]

prolificlondon.co.uk
Thu, Dec 5 at 4:58 PM

Study uncovers ways to improve digital menu boards (DSToday)

The study conducted by restaurant industry consultants, King-Casey and SeeLevel HX, found that although both drive-thru and interior QSR menu boards are strong sales tools, many QSRs are failing to use them to maximum effect, a news release said. This was especially found to be the case for limited-service brand drive-thrus, where research indicates nearly 70% of business happens. […]

digitalsignagetoday.com
Thu, Dec 5 at 4:50 PM

Wednesday, December 4 Wed, Dec 4

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