Thursday, January 23, 2020

Editors’ Picks

Wednesday, January 15 Wed, Jan 15

16:9: New Canada Goose Store Uses Digital (And Serious AC) To Drive Experience, Aspiration

Canadians are mostly practical people, so I am probably not the only person north of US border who has seen images or video of a new Canada Goose experiential store in Toronto and wondered why a cold room was needed, when parka-testing shoppers could just go outside. On the other hand, would the shoppers come back with their pricey jackets? And, of course, it’s not always cold up here. […]
Wed, Jan 15 at 8:21 AM

Tuesday, January 14 Tue, Jan 14

Scottish Business News: Walking billboards are now using facial feature detection to collect a range of data from viewers

Designed to reach consumers in “out of home” locations such as the High Street, shopping malls and conference centres, iWalker from NomadiX uses facial feature detection to collect a range of data that is impossible to amass from traditional billboards and ad flyers. It records how many people have looked at a message, and for how long. […]
Tue, Jan 14 at 12:25 AM

Monday, January 13 Mon, Jan 13

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