Out of Home revenue for the fourth quarter of 2019 saw growth of +4.9% from £358 million in Q4 2018 to £376 million in Q4 2019. The figures, collated by PwC, show that the strong Q4 contributed towards annual Out of Home revenue of £1,301 million, up +7.6% from 2018, and greater than 2017-2018 growth, which was 5.7%. […]
By Jesse London. 1 Have an agenda for the meeting, identify what you want to accomplish. If this is a local advertiser down the road from your board maybe you can close the deal on a first meeting, but if this is a regional advertiser and you are selling a large program then you will need to sell in a second meeting and walk away with a homework assignment. […]
There are three options for integrating a map into your website. Use a management software system which incorporates a map into your website. The management software providers like Apparatix or Billboard Planet allow you to integrate a sign map into your out of home website. […]
1. FAST CONTENT CHANGE. The menus are not engraved in stone. […]
The DSF, along with our certification partner, the Digital Signage Experts Group, wants you to get the most out of your attendance investment. To help you prepare we have put together the information below to help you. Please consider using these resources to help you get the most out of DSE 2020. […]
If an out of home company brings some creative in house (e.g. Outfront Studios), and then develops its own automated sales platform (Lamar, OUTFRONT, and Clear Channel) is it only a matter of time before it views the out of home agencies or buying services as competitors? Are out of home agencies, buying services and operators allies or competitors? […]
It’s a new year and a new decade, so we can expect new wayfinding technology. Every year, the Concept3D team has seen wayfinding become more digitized and connected, so we set out to anticipate the trends that will be important to our clients and the wayfinding industry as a whole. […]
D.C is the 7th* largest Designated Market Area (DMA) in the Country. The Washington D.C. Metropolitan Area is the metropolitan area centered on Washington, D.C., the capital of the United States. […]
2020 QLED 8K SMART Signage (QPT-8K). This year’s QLED 8K SMART signage is the world’s first 8K display capable of 24/7 operation, providing businesses with the ultimate in eye-catching visual clarity all day, every day. These latest displays also support connectivity with up to four separate content sources, all of which can be displayed simultaneously in 4K resolution. […]
Bull's eye comment by Matt O’Connor, CEO and Co-Founder, Adquick [Ed.] Billboard Insider: Will declining iphone location data create problems for out of home audience measurement? Matt: Location data is definitely vital for creating impressions, although even right now, Geopath impressions are not real-time and are still proxies for expected impressions. […]
Common sense would tell you that display technology manufacturing coming out of China will be adversely affected by the COVID-19 outbreak and restrictions on travel in that country. Now, with the Chinese New Year over, factories are trying to resume production, but struggling with high employee absentee rates. […]
This new integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia and brings Broadsign Reach DSP integrations to over thirty, making it one of the most widely accessible DOOH supply sources globally. […]
Here are all the winners – from top prize and outstanding individual through category winners and commendations – from last week’s Digital Signage Awards in Amsterdam. It was a great evening, and there were many great projects. Some projects took multiple awards, but there was a nice mix of company and budget sizes celebrated. […]
If you have that industry disorder that has you walking into places and thinking about where to position screens, then you will have likely walked into quick service restaurants and wondered why operators who enable mobile pickups aren’t using digital signage. […]
DSE Booth Previews: Reveal Mobile, Booth M6 What is your big marketing message to attendees and what is it all about?Customers use our location intelligence solutions to measure viewership and the impact of out-of-home advertising, whether mobile or static, digital or traditional. In addition, they use our products to measure attribution and to conduct multi-channel re-targeting. […]
